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Job Type:

Industry: Sales

Company: Maxx Marketing, Inc

Company Description

Maxx Marketing is a full-service, global licensing, and merchandising solutions provider. As an industry leader with specialized skills in monetizing IP and extending entertainment properties through thoughtful, innovative, and authentic products, Maxx delivers the highest value return for some of the world’s most recognizable brands. In addition to its brand marketing agency DNA, Maxx has seven creative hubs, an R&D center, insights-led product development capabilities, and total supply chain infrastructure, enabling turnkey product solutions in over 100 markets worldwide.

YuMe Toys is an award-winning global toy brand that dreams of bringing people together through imagination, fun, and entertainment. YuMe, inspired by the word meaning “to dream” in Japanese, is recognized for its highly stylized plush and toy lines, which have gained strong momentum in North America, Europe, and Asia since 2018. The YuMe brand designates the highest quality soft and hard toys featuring popular entertainment brands Wizarding World, Harry Potter, DC Comics, Power Rangers, Nerf, My Little Poney, Transformers, Baby Shark, Among Us, and many others.


Job Description


YuMe, an award-winning designer and manufacturer of licensed toys, has an immediate requirement for a dynamic, results-oriented National Sales Director to manage sales activities and oversee and enhance business relationships with key mass, specialty, and online retail accounts.

The primary focus of this role will be directed toward YuMe’s Disney, Netflix, Hasbro, Among Us, anime, sports, and other licensed toys and consumer products. This opportunity offers tremendous potential for advancement, ideal for someone seeking career development.

The National Sales Mangar will be responsible for managing relationships with outside sales reps and distributors. The ideal candidate will have a solid background of comprehensive sales experience in the licensed toy and/or consumer product sector, highlighted by significant accomplishments and skilled in business development, strategic positioning, sales forecasting, market analysis, and brand management. Experience with product and marketing strategies is a big plus. Must have outstanding communication, negotiation, and interpersonal skills with a reputation for forming productive business relationships at all levels. The role requires strategic thinking, highly developed problem-solving abilities, leadership capabilities, and time management skills with a proven track record of making the correct decisions and handling multiple responsibilities in high-pressure environments. Only local candidates will be considered.

Key Responsibilities:

  • Within the first 90 days, develop a written national sales plan with targets.
  • Expand sales channels via existing networks and relationships.
  • Collaborate with the design, brand, and marketing teams to elevate product offerings and brand strategies, as well as sales teams in EMEA & Canada.
  • Work closely with marketing and product development to improve the company’s overall product line.
  • Manage, coach, and train the sales team and outside sales reps.
  • Organize sales meetings, including leading pipeline meetings.
  • Provide insights and guidance to YuMe senior leadership regarding sales efforts, metrics, and team performance.
  • Oversee trade show presence (Toy Fair, Licensing Expo, etc.) to ensure ROI.
  • Spearhead the development of sales support materials as well as optimized customer support strategies and processes.
  • Develop pricing proposals for all new products and sales channels, considering pricing recommendations from sales staff.
  • Establish and adjust selling prices by monitoring cost, competition, and supply/demand.
  • Establish sales objectives by forecasting and developing annual sales quotas for regions, territories, and products/lines.
  • Project expected sales volume and profit for existing and new products.


Comprehensive compensation package including competitive salary commensurate with experience, commission, medical, dental & vision coverage, HSA/FSA, 401K with company match, company-paid basic life insurance, paid time off, performance bonus, and other valuable benefits.

Key Words: National Sales Manager, Consumer Products, Toys, Plush, Licensed Goods, Entertainment Licensing, Promotions, Marketing


  • Minimum of 5 years of retail-related sales support at in the toy industry.
  • Bachelor’s Degree in Business Advertising, Marketing, or similar preferred.
  • Previous Toy or consumer products industry experience required, including selling to National Chains (such as Target and Walmart)
  • Strong analytical skills, attention to detail, and EDI experience.
  • Sports collectible experience is a big plus.
  • Excellent presentation, customer service & interpersonal skills
  • Highly proficient in MS Office, particularly Excel & PowerPoint.
  • Ability to maintain the confidentiality of information as required.

Additional Information

Application Process:
Please upload your resume and a cover letter outlining why you are a good fit for this position. No telephone calls, please. We employ a three-step hiring process: 1) Review applications and respond within two weeks 2) Conduct a phone or video screen 3) Hold an in-person interview (currently suspended). All responses will be kept strictly confidential. Maxx Marketing is an equal opportunity employer that employs individuals based on job-related qualifications regardless of race, religion, sex, national origin, age, disabilities, or any basis prohibited by law.

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