Director, Membership Programming

Industry:

Company: Riviera Dining Group

RDG introduces its first restaurant-concept brand, MILA, which offers guests a culinary journey through exquisite MediterrAsian cuisine, opened in January 2020 in Miami Beach. Combining genuine hospitality, fine dining, and a sophisticated nightlife atmosphere, MILA has quickly become a premier destination within Miami’s upscale social scene.

At RDG, we are a collective of individuals dedicated to excellence and the art of sensory engagement. We embrace the rhythms of life and are motivated by the thrill of adventure. Our core principles focus on providing customers with immersive experiences, organic design, and a refined culinary journey.

DREAM IT
MILA has exceeded expectations in its initial two years, achieving remarkable success despite pandemic-related challenges, and securing the #5 spot in The Restaurant Business Top 100 ranking. Building on this success, RDG has expanded into new concepts including AVA MediterrAegean in Winter Park, Florida, CASA NEOS on the Miami River (opened June 2024), and MM, a Membership Community. Upcoming projects include NOORA and Claudie (scheduled for fall 2024), AVA’s second location in Coconut Grove (2025), and HONŌ Japanese Steakhouse (2026).

BUILD IT
RDG’s distinguished brand portfolio and exclusive membership program aim to create a network of venues and experiences that offer a unique lifestyle to guests and members in Florida. Our goal is to establish RDG as a leader in the luxury restaurant industry in the United States.

GROW IT
RDG has demonstrated rapid growth and is poised for significant economic expansion globally. We are actively exploring national markets such as New York City, Los Angeles, and Las Vegas, and international markets including Paris, London, Dubai, and Mexico City for potential expansion opportunities.

SUMMARY
We are seeking an experienced and dynamic Membership Programming Director for our exclusive membership club. The ideal candidate will develop and manage a diverse range of programs and events for our high-net-worth members, ensuring each offering reflects the club’s commitment to luxury, exclusivity, and exceptional service. Only candidates with previous experience in luxury hospitality or fashion will be considered. Please do not apply if you do not have this background.

RESPONSIBILITIES:

1.Program Development:

• Design, plan, and implement a variety of high-quality programs and events, including social gatherings, cultural experiences, wellness retreats, travel excursions, educational workshops, and high-quality member mixers
• Collaborate with external partners and vendors to curate unique and exclusive experiences for members.

2.Member Engagement:

• Develop and maintain strong relationships with members to understand their interests and preferences, ensuring programming aligns with their expectations and enhances their membership experience.
• Solicit feedback and make continuous improvements to programs based on member input and industry trends.

3.Strategic Planning:

• Create a comprehensive annual programming calendar, balancing a mix of events that appeal to diverse member demographics following the 4 Membership pillars
• Monitor industry trends and competitor offerings to keep the club’s programming innovative and competitive.

4.Budget Management:

• Develop and manage the programming budget, ensuring cost-effective allocation of resources while maintaining high standards of quality.
• Oversee financial planning and reporting for all programs and events.

5.Team Leadership:

• Lead and mentor a team of event coordinators and support staff, fostering a collaborative and high-performing work environment.
• Provide training and development opportunities to enhance team skills and performance.

6.Marketing and Promotion:

• Work closely with the marketing project manager and the head of partnerships and communication to create compelling promotional materials and communication strategies for upcoming programs and events.
• Utilize digital platforms and social media to enhance member engagement and participation.

7.Operational Excellence:

• Ensure all programs and events are executed flawlessly, with attention to detail and a focus on delivering exceptional member experiences.
• Implement and maintain standard operating procedures for event planning and execution.

Requirements/Qualifications:

• Bachelor’s degree in hospitality management, Event Planning, Marketing, or a related field.
• Minimum of 7-10 years of experience in program development, event planning, or a similar role within the luxury lifestyle, hospitality, or private membership sector.
• Proven track record of creating and executing successful programs and events.
• Strong leadership and team management skills.
• Excellent interpersonal and communication skills, with the ability to engage and build relationships with high-net-worth individuals.
• Strategic thinker with strong organizational and problem-solving abilities.
• Ability to work flexible hours, including evenings and weekends, as required by event schedules.

Other Skills and Knowledge:

• Key Performance Indicators (KPIs) for Director of Programming

These KPIs will help ensure that the Director of Programming is delivering high-quality, engaging, and financially sound programs that enhance the member experience and align with the club’s overall strategic goals.

• Member Satisfaction:

Net Promoter Score (NPS): Measure the likelihood of members to recommend the club’s programs and events to others.

Member Feedback Scores: Regularly gather and analyze feedback from members post-events to gauge satisfaction levels.

• Program Participation:

Attendance Rates: Track attendance numbers for each event and program.

Repeat Participation: Monitor the number of members who attend multiple events over a given period.

• Program Diversity and Innovation:

Number of New Programs: Count of new programs introduced each quarter or year.

Member Interest Match: Percentage of programs that align with identified member interests and preferences.

• Financial Performance:

Budget Adherence: Track the percentage of programs delivered within or under budget.

Cost per Participant: Calculate the average cost per participant for each event.

Revenue Generated: Measure the revenue generated from ticket sales, sponsorships, or other program-related income.

• Operational Efficiency:

Event Execution Quality: Number of events executed without significant issues or disruptions.

Planning Lead Time: Average time taken from program conception to execution.

• Strategic Alignment:

Alignment with Strategic Goals: Percentage of programs that directly support the club’s strategic objectives and brand values.

Long-term Member Retention: Track the retention rate of members over time, particularly those who frequently participate in programs and events.

• Innovation and Improvement:

Program Enhancements: Number of programs that have been improved or innovated based on member feedback and industry trends.

Physical Demands And Work Environment:

• General office assignments-(typing), which lends itself to repetitive motion.
• Sitting in a stationary position for several hours within the day.