Customer Activation Coordinator, Americas (M/F)

Industry:

Company: limagrain

Vacancy details

General information

Organisation
About Vilmorin-Mikado
Vilmorin-Mikado is a Franco-Japanese seed producer that has specialized in creating, producing, and selling vegetable seeds for professionals since 1743. As a responsible partner in the vegetable food chain, Vilmorin-Mikado is committed to helping better nourish people everywhere. Our wide range of unique, original seeds is distributed on five continents in more than 100 countries. Vilmorin-Mikado has more than 1,000 employees and recorded sales of €230 million in 2022-2023, of which 15% was entirely devoted to research. World leader in carrots and witloof chicory, Vilmorin-Mikado is also a major player in salads, tomatoes, sweet peppers, kabocha squashes, daikon radishes and bunching onions. Nearly three centuries ago, Vilmorin-Mikado’s founders began our Tree Seeds work, which actively contributes to rebuilding sustainable forests. www.vilmorinmikado.com – #VilmorinMikado
Vilmorin-Mikado is part of Limagrain, an agricultural cooperative and an international seed group owned by French farmers. Limagrain breeds, produces, and distributes field seeds, vegetable seeds and agri-food products. Focused on the genetic progress of plants, Limagrain is the fourth largest seed group worldwide. www.limagrain.com – #Limagrain

Reference
2024-9902

Location

Mexico

Position description
Employment Type

Regular Full Time
Contractual hours

Full-time
Function

SUPPORT FUNCTIONS – COMMUNICATION
Main Goal

Customer Activation Coordinator, Americas

The Customer Activation Coordinator supporting the Americas has an active role in our Customer Orientation strategy. The position oversees the Operational Marketing approach toward our customers increasing our product’s footprint by combining customer profiles with the right offerings. The position will support the implementation of the company strategy by addressing customer needs. Success in this role will be achieved by using stakeholder inputs, activating market segmentation, leveraging Product, Price, Place, and Promotion (the 4 Ps), leading the local Communication Action Plan (CAP), participating in the Sales campaign, and monitoring the Customer Experience.

Job description

Context/Scope: North and South America Region (America Unit)

General Mission:

Ø Bring customer insights within our commercial approach

Ø Is a champion in translating Customer needs and inputs into tangible actions and proposals

Ø Activates tool and process usage such as CRM, Launching Plan, Sales Campaign, CAP, Development Plan, and Sales Funnel (awareness of customer purchasing trends)

Ø Has the “know how” to meet, greet and learn from customer interactions to build commercial strategies

Ø Build strong collaborations with the Subsidiary Manager, Product Development Manager, Marketing, Global Communications & Commercial Excellence in a view of full alignment and action/project awareness

Activities:
• Responsible for

o Active support for building the sales campaign using customer insights from CRM

o Plan and support the roll out of the sales campaign coordinated by the Subsidiary Manager

o Guide the new variety launching plan based on customer segmentation within the according to the Product Development plan

o Defines and deploys the yearly CAP to promote the regional product range

o Implement and ensure follow-up of the CAP actions with respect for the guidelines

§ Maintain local website content, manage social media and all web-marketing actions including management of CRM Marketing Campaign Module (prepare, design, analyze the campaign progress, drive sales teams, ensure robust data quality, etc.)

§ Coordinate and participate in all major commercial events within the Americas

§ Manage, build, and monitor the Communications budget
• Contributes to

o Monitor the market trends and benchmark competitors’ practices – generating better knowledge of our environment to improve business decisions – share market insights and provide recommendations to the teams

o Ensure a proper customer data-base segmentation within CRM based on the common Limagrain Vegetable Seeds Customer Segmentation

o Integrate customer segmentation into the Sales Campaign

o Share best practices with other Limagrain Business Units related to Customer insights

o Collaborate closely with Global Communications team

o Support effective deployment of internal and external company communications using the guidance of the Global Communications Department

o Support actions that improve the Customer Experience and thereby increasing the Net Promotor Score

o Monitor customer satisfaction using the measurable Service and Commitment rates

Skills: what we expect of you

Skills and Experience
• Education

o Master’s Degree in Marketing/Communications

o 5 years of experience minimum
• Languages

o Proficiency in English and Spanish

o Strong writing and verbal communication skills
• Knowledge required

o Marketing communication knowledge

o Good knowledge of all communication domains (events, print, digital, media relations, sensitive communication…) and consequently of the potential impacts of local actions on global company image

o Communication purchase expert (cost management, negotiation, creative brief, planning, briefing…) in relation with external agencies

o Good presentation skills to ensure connections with internal and external stakeholders

o Customer Experience proficiency

§ Professional skills

o Project management (Outstanding organizational and planning skills)

o Excellent communication skills (oral and written)

o Strong operating performance

o Budget management
• Personal behavior

o Customer-oriented

o Team spirit, enthusiasm, and positive attitude

o Assertive

o Autonomous, ability to manage priorities

o Mobile, ready to travel and go in the fields

o Eager to learn; open-minded; embracing changes and new technologies

o Creative and curious, challenges the status quo and fosters innovations

Your benefits and working environment

This position is eligible for the benefits enjoyed by our team of regular full time colleagues. We offer medical and other benefits that are competitive in the market.

Recruitment process

Since this position has interactions with several countries, the recruitment process may include several meetings both in person and via a platform such as ‘Teams’.

You may anticipate at several interviewing opportunities where you will have time to ask questions as well as receive questions in our quest to find our ideal candidate.

Company

VILMORIN-MIKADO
Position localization
Job location

America/Carribean, Mexico
Location

blvd. Pena Flor angel Aniel 11021, int. b1 b3, parque novatec business, Santiago de Queretaro, QRO

Candidate criteria
Minimum level of education required

Master’s degree
Minimum level of experience required

5 years or more
Languages

• English (3 – Professional)
• Spanish (3 – Professional)

Requester
Position start date

01/10/2024