CRM and Performance Marketing Senior Associate

Industry:

Company: M.M. LaFleur

About our company.

M.M.LaFleur is a female-founded womenswear company based in New York City. We believe the world is a better place when women succeed. Our goal is to take the work out of dressing for work-whether that means heading to the office, networking over brunch, leading PTA meetings, or anything in between. Our thoughtfully designed pieces are practical, comfortable, and beautiful, and we hope that when you wear them, you feel like the most polished and powerful version of yourself.

Who are we?

We’re a group of go-getters who are passionate about reimagining the way women shop and dress for work. We get inspiration from our customers, and everything we design has a purpose and a human touch. We think big, but we sweat the details, and we take our work (but never ourselves) seriously. We’re steady but nimble, thanks to a whip-smart, energetic team that’s not afraid to be scrappy. We are perfectionists who sometimes spill on our clothes-we own our mistakes, turn challenges into growth, and evolve as we learn. We embrace ambiguity, celebrate weird ideas, and love a work in progress. We are kind but direct, and we practice Kizukai-a Japanese word that means “empathy in action.” We are incredibly proud of the team we’ve built, and we’re excited to continue evolving as we grow.

About this role.

The CRM-PM Senior Associate leads the strategy & day-to-day execution of all Email/SMS campaigns and flows while supporting the PM-CRM Director with performance marketing strategies and execution. Partnering with a CRM-PM Coordinator, this person will be responsible for the implementation of all general marketing emails/SMS and reporting. They will develop testing plans for CRM optimization across creative, format, audience segments, and automated efforts. The CRM-PM Senior Associate will support Performance Marketing and Brand strategies through ideation, testing, and implementation assistance. This role requires leading strategy meetings and working cross-functionally, as well as managing some vendor relationships and projects. Success in this role requires a balance of creative and analytical thinking, as they develop and manage new and loyal customer nurturing strategies from ideation to results. The ideal candidate is keen to work in a fast-paced environment and is excited to play a pivotal role in supporting and executing a full funnel marketing approach from brand awareness, new customer acquisition efforts, and retargeting initiatives.
What will you do?

• CRM
• Serve as the expert on the customer journey through Email & SMS channels and develop actionable insights from our data, external factors, and best practices to inform CRM strategies
• Manage customer pathing from sign-up, 1st order, and repeat utilizing campaign and audience management, flows, retargeting, and churn prevention
• Manage upkeep and refreshes of automated email campaigns & workflows
• Develop, optimize and manage email & SMS strategy across audience segmentation, format (branded and text-based), and content
• Lead and partner with CRM-PM coordinator on email/SMS execution
• Lead Email/SMS testing strategy including A/B testing and longer-duration analysis
• Implement cross-functional (eCommerce, Retail, Ops) automated CRM strategies
• Share CRM learnings and trends with key departments and wider organization
• Support Retail team events with dedicated offline sends
• Manage Klayvio & Attentive vendor relationships
• Evaluate potential partners to enhance email and SMS productivity and results
• Paid/Performance Marketing
• Support PM-CRM Director with performance marketing strategy and optimizations across Paid Search, Paid Social, Display, Affiliates and Content channels
• Lead and partner with CRM-PM coordinator on paid asset development, approval, and trafficking
• Manage daily & monthly budgets for in-house managed platforms (TikTok, Reddit)
• Troubleshoot any ad implementation issues with relevant team members
• Analytics
• Lead weekly & monthly reporting analysis for Email, SMS with insights to improve key metrics
• Develop testing plans across CRM & Performance Marketing in partnership with PM-CRM Director
• Evaluate creative performance across Performance Marketing channels
• Partner with PM-CRM Director on deep-dives into campaign or channel performance as-needed
• Lead ad-hoc reporting requests for CRM & Performance from other departments and leadership
• Keep up to date with industry and competitor trends, contributing new testing ideas (i.e. if you see a cool ad or marketing opportunity, tell us about it!)

What skills do you have?

• Bachelor’s degree
• At least 3 years of experience in CRM or Paid marketing
• Familiarity with Klayvio, Attentive or similar ESP/MMP preferred
• Familiarity with Google Ads, Meta Ads Manager, and/or TikTok & Reddit Ads Managers preferred
• Familiarity with Looker, Google Analytics, or similar analytics platforms preferred
• Excellent communication & relationship-building skills
• Excellent analytical and critical-thinking skills, with strong attention to detail
• Ability to work efficiently under tight deadlines and manage multiple priorities at once
• Passionate & up-to-date on latest marketing trends
• Preference for New York based candidates

This is a hybrid position based out of our corporate office in lower Manhattan. This role should work from the office 3 days per week.

If you are a New York City applicant:

• • The estimated pay range for this role, based in New York City, is $74,000-85,000.
  • This role will be eligible to participate in our company’s equity program, 401k program, and benefits.

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skill set, and balancing internal equity relative to peers at the company.

The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated to you as a candidate.