Content Marketing Specialist-Japanese Market

Industry:

Company: Weee! Inc

About Weee!

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.

Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

About The Role

Weee! is seeking a talented and passionate Content Marketing Specialist for Weee!’s Japanese
Marketing Team to create and deliver effective marketing campaigns that focus on the
Japanese Community. This role will collaborate with Merchandising, Performance Marketing,
Product teams to produce best-in-class marketing content targeting the Japanese
Community to drive user revenue while closely working with the Marketing Manager on
strategies to deliver effective ad content for digital and print. This is a great opportunity to
work with entrepreneurial professionals in a dynamic environment.

Responsibilities
• Produce effective content for storefront to promote weekly deals, seasonal
promotions, evergreen collections from start to finish. Content includes designing
in-app and website landing pages, email campaigns, daily and seasonal app
push campaigns.
• Manage and optimize storefront content strategy per Japanese storefront
marketing calendar to drive Japanese user engagement.
• Actively support merchandising and marketing team to curate customer-
oriented content and SKUs for Japanese users to align content strategies with
overall marketing goals.
• Support the Japanese Marketing Team in moderating and engaging online
communities to boost Weee!’s Japanese user engagement, build trust and brand
loyalty, encourage word-of-mouth marketing, and drive sales.
• Create, curate, and manage engaging content across various social media
platforms (Meta, LINE etc.).
• Write compelling copy and create visual content that resonates with our target
audience.
• Engage with our online community by responding to comments, messages, and
reviews in a timely and professional manner.
• Conduct market research, A/B testing to identify content gaps and opportunities;
track and analyze key metrics to measure the success of content marketing
initiatives.
• Analyze storefront performance and draft performance updates on a weekly
basis (campaign performance, KPIs, growth metrics) to the team members and
senior executives.

Skills And Qualifications
• 2+ years of landing page design, email and push marketing experience
• A Bachelors’ Degree or relevant experience applicable to digital media
marketing, advertising, and communications industry
• Strong understanding of content marketing principles and copywriting best
practices
• Proficiency with standard digital design tools like Figma, Canva, Adobe and
Excel or Google Sheets
• Strong verbal and written communication skills. Native/Bilingual proficiency in
Japanese, proficient in English is required
• Be in touch with native Japanese Community
• Background in eCommerce, food-delivery a plus
• Have a passion for making delicious, fresh groceries accessible to everyone!

Benefits

• Comprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages
• 401k, 4% company match
• Equity and Bonus
• Vacation, sick and holiday time off
• Monthly mobile stipend
• Monthly Weee! Points credits

Compensation Range

• The US base salary range for this full-time position is $66,560- $70,000
• This role may be eligible to discretionary bonus, incentives and benefits
• Our salary ranges are determined by role, level, and location

The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.

For more jobs and to find out more about Weee!, visit our career page: https://about.sayweee.com/careers

Softbank Vision Funds

Weee! is an equal opportunity employer welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at applicantaccommodation@sayweee.com.

Softbank Vision Funds