CRM + PM Coordinator

Industry:

Company: M.M. LaFleur

About Our Company

M.M.LaFleur is a New York-based clothing brand celebrating women through thoughtfully designed pieces, personal styling, and engaging content. Founded in 2013 by Sarah LaFleur, a former management consultant, and Miyako Nakamura, the former head designer of Zac Posen, M.M. is known for introducing the concept of Power Casual™-the new way women are dressing for work and life. The brand’s award-winning digital magazine, The M Dash, offers readers everything from wardrobe advice, career tips, and interviews to reflections on the realities of being a working woman today. The company has built a lively community that gathers both in-person and digitally. M.M.LaFleur also partners with organizations focused on gender equality, such as Bottomless Closet, She Should Run, The Girl Scouts, and The IRC. At the heart of the company is the belief that when women succeed, the world becomes a better place.

Who are we?

We’re a group of go-getters who are passionate about reimagining the way women shop and dress for work. We get inspiration from our customers, and everything we design has a purpose and a human touch. We think big, but we sweat the details, and we take our work (but never ourselves) seriously. We’re steady but nimble, thanks to a whip-smart, energetic team that’s not afraid to be scrappy. We are perfectionists who sometimes spill on our clothes-we own our mistakes, turn challenges into growth, and evolve as we learn. We embrace ambiguity, celebrate weird ideas, and love a work in progress. We are kind but direct, and we practice Kizukai-a Japanese word that means “empathy in action.” We are incredibly proud of the team we’ve built, and we’re excited to continue evolving as we grow.

About this role

The CRM & Performance Marketing Coordinator supports the team across email and SMS strategy and messaging, implementation of all general marketing emails, and paid asset ad trafficking and reporting. They will be responsible for ensuring flawless execution of our email & SMS campaigns, manage automated flows, and traffic creative assets both to our agency and within in-house managed platforms (TikTok, Reddit). They will develop testing plans for optimization across CRM & Paid to increase new customer acquisition, early customer loyalty and repeat purchasing, as well as analyze and present results. A successful candidate in this role will be detail-oriented, a team player, and always strive to ensure we are delivering our best for marketing communications.
What will you do?

• CRM
• Project manage the asset creation and implementation of marketing emails
• Build and deploy email and SMS communications
• Manage project management tool (Asana) tasks & updates
• Manage upkeep of automated workflows like repeat pathing, welcome series
• Partner with cross functional teams to develop new test ideas for improving email and SMS results
• Support Klayvio & Attentive vendor relationships
• Paid/Performance Marketing
• Support PM team with ad builds and sharing creative assets for Meta, Google with our agency
• Manage UTM implementation for tracking
• Build assets for TikTok, Reddit as needed
• Troubleshoot any ad implementation issues with relevant team members
• Analytics
• Support PM-CRM team weekly reporting with data pulls, analysis, and insights to improve key metrics
• Complete ad-hoc reporting requests from other departments and leadership
• Develop testing plans in partnership with PM-CRM Director
• Keep up-to-date on the latest trends in Paid & CRM to share across the organization

What skills do you have?

• Bachelor’s degree
• Up to 1-2 years of experience in CRM or Performance Marketing
• Familiarity with Klayvio, Attentive or similar ESP/MMP preferred
• Familiarity with Google Ads, Meta Ads Manager, and/or TikTok & Reddit Ads Managers preferred
• Familiarity with Looker, Google Analytics, or similar analytics platforms preferred
• Strong communication skills
• Excellent analytical and critical-thinking skills, with strong attention to detail
• Ability to work efficiently under tight deadlines and manage multiple priorities at once
• Highly curious and eager to constantly learn
• Up to date on recent Marketing trends
• Preference for New York based candidates

This is a hybrid position based out of our corporate office in lower Manhattan. This role should work from the office 3 days per week.

If you are a New York City applicant:

• • The estimated pay range for this role, based in New York City, is $55,000-61,000.
  • This role will be eligible to participate in our company’s equity program, 401k program, and benefits.

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skill set, and balancing internal equity relative to peers at the company.

The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated to you as a candidate.