D2C Marketing Manager

Industry: SGX

Company: SG Services, Inc.

Title: D2C Marketing Manager

Status: Full-time

Hours: 40/week, Monday – Friday, 9am-6pm

Location: Brooklyn, NY; London, UK; Bloomington, IN

Reports to: D2C Director

Company Summary: Secretly Group is a leading independently-owned music company. Its major divisions include record labels Dead Oceans, Jagjaguwar, Saddest Factory Records and Secretly Canadian, and music publisher Secretly Publishing. Headquartered in Bloomington, Indiana, Secretly Group also maintains offices in Brooklyn, London, Los Angeles, and Chicago. Founded in 1996, its roster counts Phoebe Bridgers, Bon Iver, Mitski, Angel Olsen, Japanese Breakfast, Whitney, Jamila Woods, Sharon Van Etten, Faye Webster, Unknown Mortal Orchestra, Claud, MUNA, serpentwithfeet, Slowdive, and Khruangbin among others. Secretly Publishing artist and writer partners include The War On Drugs, NNAMDI, Japanese Breakfast, Whitney, and Faye Webster, as well as the publishing catalogs of affiliates Songs Of Numero Group and Ghostly Songs.

Position Summary: Secretly Group seeks a D2C Marketing Manager. This newly created role will increase the D2C team’s capacity from developing sales initiatives, analyzing its customer base, to direct messaging, and ideating new concepts for the labels’ stores and its proprietary record clubs, such as Secretly Society. This role will also include marketing and messaging on Bandcamp and other ecommerce platforms. This role reports to our D2C Director.

Responsibilities:

• Co-ordinate and ideate creative D2C email and social campaigns with key internal stakeholders

• Creating, executing and maintaining D2C marketing budgets

• In depth analysis of email, social campaigns, customer behavior and segmentation across Secretly Group and affiliates

• Work with internal stakeholders on innovations and growth for the Secretly Society record club and identify loyalty and subscription opportunities for affiliates

• Develop and implement new KPI’s that will drive audience acquisition and improve customer experience

• Maintenance of the integrity of brand image and tone of voice across multiple channels to ensure brand consistency, across Secretly Group and affiliate labels

• Explore and support creative partnerships and opportunities

• Advise on D2C strategy and identify key areas of UX/CX improvement for ecommerce growth

• Generate sales reports and analysis based on current and historic sales and subscriber data, UX/CX innovations and other growth factors

• Identify patterns and develop expertise on the artist roster and their customer bases’ behavior

• Identify sale opportunities and execute on-site promotional activities and pricing incentives

• Work with the catalog team to suggest and support catalog initiatives across all stores

• Help ideate label merchandise and ancillary items (e.g., soft merch, value-adds)

The Ideal Candidate Demonstrates:

• An interest in consumer insight and the impact on product offerings

• Exceptional teamwork, organisation, and time management skills

• Aptitude for quick prioritisation and juggling multiple tasks, ability to manage and meet strict deadlines

• Excellent communication and presentation skills; Creative thinker

• Strong analytical skills and aptitude; ability to distill large disparate sets of data into key takeaway and actionable insights

• Strong/Intermediate experience with Google Analytics, Tableau and other data analysis software; Knowledge of ecommerce and CRM platforms – such as Shopify, Mail Chimp and Klaviyo

• Experience with social channels and social shopping, such as TikTok, Instagram, Facebook.;Strong/Intermediate Excel Skills

• Can work independently, conscientiously and with an entrepreneurial spirit; Experience with paid media

• Knowledge of and enthusiasm for the wider Secretly Group catalog

• 4+ years experience in either the music industry, ecommerce, or direct-to-consumer marketing

SG Services, Inc. Benefits

• Paid holidays including end of the year closure

• Paid Time Off policy, which includes a separate Sick Days bank

• 401K with corporate matching

• 12 weeks for parental leave after birth or adoption paid at 100% of salary

• Commuter Benefit

• Volunteer Hours Matching Policy

• Employee Assistance Program

• Medical Health insurance covered at 100% for employee-only medical premiums
• Dental & Vision insurance

All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, age, race, creed, color, religion, sex, marital status, affectional or sexual orientation, gender identity or expression, ancestry, nationality, or national origin.