Retention Marketing Manager

Industry: Marketing

Company: Apothékary

Welcome to Apothékary, where Nature is Medicine™. We harness the intelligence of nature by creating clean, effective herbal remedies that target the root cause of health imbalances like helping to ease stress, support the gut, strengthen immunity, boost energy, and sharpen mental focus. Our herbal formulas feature traditional herbs from several medicinal modalities including Ayurveda, traditional Chinese medicine (TCM), Japanese Kampo, and Western herbalism. We believe in getting to the root cause of health issues and herbs can be a great place to start your journey and promote wellness for the long-term.

We were founded in early 2019 by Shizu Okusa, a serial entrepreneur in the wellness industry and named E&Y’s Entrepreneur of the Year 2021. After leaving an intense finance career, she became inspired to live a more balanced lifestyle and revisit her Japanese roots and passion for herbal medicine. Shizu set out to help others regain their holistic health using traditions she grew up with and ones she learned along the way.

Why work with us?

1. You will get the chance to be an early team member at a fast-growth consumer health & wellness brand disrupting the intersection of food, beauty and medicine – preventative healthcare rooted in plant medicine that makes one beautiful from the inside out.
2. We are growing fast (100x growth in two years, over $16M in capital raised, and quadrupled the size of the team in the last 9 months)
3. We’re a tight-knit, passionate team, where you’ll learn a ton and have ownership over your responsibilities.
4. Work with a seasoned second-time founder and executive team

The role:

This role will be part of our growing team, and will report into our Director of Retention. You will be tasked with owning the email & SMS marketing calendars, creating & maintaining a strategy for our loyalty program, as well as growing our subscription channel. This position will also work hand-in-hand with the broader digital team at Apothékary, ensuring customers are nurtured through our retention funnels. You will also be responsible for tracking and reporting performance metrics and expected to execute their role in a rapidly growing startup.

Responsibilities:

• Develop and implement lifecycle marketing strategies to engage customers at various stages (onboarding, activation, retention, and re-engagement), including email, SMS, direct mail, subscription, & loyalty.
• Oversee creative process: brief copy & creative for campaigns, provide feedback & approval
• Identify key touchpoints and opportunities for customer interaction and improvement.
• Plan, execute, and optimize multi-channel marketing campaigns (email, SMS, push notifications, direct mail, etc.).
• Provides strategic support by presenting recommendations, creating and maintaining a roadmap, and driving strategic alignment across the company
• Report key metrics such as lifetime value (LTV), reorder rates, cancellation & save rates, churn rates, etc. to drive actionable insights and optimize marketing strategies
• Work with digital, creative, marketing, and operations teams to impact the customer experience across the website, fulfillment collateral, digital marketing (email, sms, paid ads, etc.) to fuel retention efforts
• Analyze and gather data about campaigns to report to cross-functional partners, and make decisions informed by metrics – particularly RFM and engagement metrics
• Implement A/B testing of content, sending times, audiences, etc. to inform data-driven best practices for campaign optimization
• Conduct cohort analysis to identify trends in customer behavior and engagement that will inform key strategies

• Manage relationships with Attentive, Klaviyo, PostPilot, Recharge, LoyaltyLion, and any other applicable external partners

Requirements

• Bachelor’s degree in Marketing or other related field
• 5+ years of hands-on retention marketing experience in a DTC subscription e-commerce business
• A leader who is hands-on by nature and has an exceptional level of timeliness and accuracy in their work.
• Unquestionable ethics that drive leadership and behavior.
• You consider yourself an outstanding communicator, capable of engaging with all organizational levels.
• Passion for wellness community and herbal medicine

Bonus points:

• Previous experience at a high-growth, fast-paced startup
• Previous experience with Klaviyo, Attentive, Recharge, & LoyaltyLion
• Entrepreneurial mindset (we encourage all employees to be future founders if desired and this can be a great stepping stone towards that)
• People-first and passionate about health & wellness and supporting our customers’ goals through plant based medicine
• Knowledge of herbal wellness industry or previous experience with a wellness company

Benefits

• Bonus eligibility

• Medical, vision and dental plan
• Monthly paid Mental Health Days on top of PTO