Sr. Director – Marketing & Public Awareness Campaigns

Industry:

Company: Eli Lilly and Company

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is
$150,000 – $220,000

Senior Director of Marketing and Public Awareness Campaigns

Position Overview

Lilly is a Medicine Company committed to continuously get better and put Health above all. In order to help people live longer and healthier lives.

The Global Brand Activation team oversees all Corporate Brand Marketing efforts, media and sports and influencers marketing and creates mass media and targeted campaigns centered around patients’ needs and insights such as patient awareness campaigns

Lilly is staffing for a Senior Director of Marketing and Patient Awareness Campaigns who will be responsible for the campaign development, strategy, production, execution and measurement and leading a team of marketing associates that will be responsible for the implementation of a public awareness campaign for oncology clinical trials, with a focus on the US market, and potential future global application to OUS. Currently the patient participation rate to clinical trials is only 7% of US cancer patients and the lack of awareness of the availability and purpose of clinical trials precludes patients from having access to future innovative therapy options, especially in adjuvant and early lines of therapy.

Along with additional Lilly Masterbrand-level marketing efforts] , the main deliverable of this position is an awareness campaign and communication plan rooted in patients’ needs to educate the US general public and cancer patients/caregivers on the availability and value of clinical trial participation and the importance of discussing clinical trials with their doctors.

This position reports to the Vice President of Corporate Brand, Media and Partnerships. An ideal candidate has prior experience in campaign development and execution and proven prior in-market results. This person can quickly build trust and rapport, as well as partner across cross-functional teams, externally and internally, to successfully build an awareness campaign. This position will work closely with our Partnerships and activation Team, especially as it relates to talent management and influencers selection and with Clinical trial capabilities and associated teams as it relates to clinical trial awareness materials

Responsibilities:

• Leadership: Provide team with strategic leadership and vision, along with appropriate training, development, and coaching
• Creative Development: Work with external creative agency to create and deliver a comprehensive multi-stakeholder campaign strategy and execution.
• Transformation: Support transformation change management by leading enterprise workstreams that drive behavior change.
• Collaboration: Work closely with external agency/partnership partners and internal cross functional partners including Media, Social Media, Privacy, Legal and Regulatory, E&C, CDDA, etc. to deliver awareness campaigns in a compliant manner. Need to have ability to work within and lead within an IAT agency model.
• Asset Management: Partner closely with teams on campaign development and deliverables keeping track of campaign assets and associated activation elements.
• Media Activation: Partner with media team and utilize data to drive brand media activation related campaigns, inclusive but not limited to planning and measurement in collaboration with the media team. A key responsibility of the Senior Director of Marketing is also to optimize work post-launch, based on in-market performance .
• Data Driven: Partner closely with Advanced Analytics and Market Research teams on frameworks, metrics, learning agendas, and the operationalizing deliverables across partnership marketing.
• Agency Management: Manage media agency relationships. Establish expectations (two-way) for client – agency partnership. Build relationship with agency leads to accomplish customer focused strategy and tactics. Develop action plans as needed based on regular partnership evaluation.
• Risk Management: Ensure compliance with marketing and clinical trial awareness guidelines, policies, and procedures. Maintain good practices across Privacy, IT, Analytics, Legal, E&C and Regulatory.
• Financial Management: Instill flawless fundamentals into budget management across team.

Basic Qualifications/ Requirements:

• Bachelor’s degree
• 10 years’ experience in marketing and campaign development and/or entertainment marketing partnerships, sponsorships, creative, and/or marketing/media.
• Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position
• Qualified candidates must be legally authorized to be employed in the United States.

Additional Preferences:

• Requires broad expertise in mass marketing and multiple media channels, with proven in-market results from past campaigns.
• Pharma experience not needed but is a plus
• Must be highly collaborative in nature and understand how to get things done within a complex, layered organization
• Able to inspire a team and develop strong marketers. Team player that understands broader vision and can drive to action while keeping the team engaged and motivated.
• Demonstrated strategic thinking, analytical, and problem-solving skills
• Self-directed, with strong decision-making skills, strong project management, budget management and prioritization skills.
• Must have a proven track record in influencing levels above them and outside of their functional area and a service mindset
• Must be comfortable with change and ambiguity and ability to resolve problems
• Track record of successfully leading cross-functional teams to deliver results
• Demonstrated ability to work in a dynamic, rapidly changing environment
• Inclusive leader with proven ability to respect and work effectively with a diverse team.
• Strong verbal and written communications skills with high attention to detail
• Strong problem-solving skills

Additional Information

• Position may be remote upon approval, but requires up to 25% travel
• Lilly currently anticipates that the base salary for this position could range from between $138,750-$203,500 and will depend, in part, on the successful candidate’s qualifications for the role, including education and experience. Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Of course, the compensation described above is subject to change and could be higher or lower than the range described above. Further, Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women’s Network, Working and Living with Disabilities. Learn more about all of our groups.

Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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