Head of Brand Marketing

Job Type: Location Type: On-site

 

About KIMARU Talent:
Founded in 2020, KIMARU Talent partners with VCs, founders, and executives to recruit top-tier talent for gaming studios and tech startups.

“KIMARU” is a Japanese verb meaning “to decide (a victory),” which reflects our belief that every great hire moves a company closer to its next win.

We believe that business growth starts with great people. With deep expertise in startup recruitment, we’re proud to support our clients in making critical hiring decisions as they scale.

About the Company

This fast-growing startup is revolutionizing how gamers share relive their best in-game moments. The company has seen rapid revenue growth, multiplying fourfold in the past year, and is on an ambitious trajectory toward an IPO.

Role Summary:

We’re looking for a Head of Brand Marketing to build and lead the marketing function from the ground up. This is an opportunity to craft the brand voice, drive strategic growth, and shape how gamers worldwide engage with our platform.

The ideal candidate has a strong point of view on product positioning, a deep understanding of gaming culture, and the creative instincts to develop breakthrough campaigns. We want someone passionate about building a brand that resonates with players and fosters community engagement. If you have experience scaling a marketing function and a love for gaming, this role is for you.

You will report directly to the COO.

Key Responsibilities:

• Define and own the brand voice – Establish what the company stands for and ensure consistency across all marketing efforts.
• Develop and execute marketing campaigns – Create high-impact strategies that drive user engagement and growth.
• Work closely with creative assets – Oversee the development of video content, visuals, and social media materials.
• Build and manage a team – Structure, measure, and scale the marketing function to support the company’s rapid expansion.
• Engage with the gaming ecosystem – Stay deeply connected with the community, especially players in key game titles like sandbox, shooter, and open-world games.

Who You Are:

• Culture-savvy – You have a strong sense of what resonates with younger gaming audiences.
• Brand visionary – You understand how to craft a compelling and recognizable brand identity.
• Hands-on and scrappy – You’re ready to roll up your sleeves and make things happen in a fast-paced startup environment.
• Gaming enthusiast – You actively play games and understand gaming communities at a deep level.
• Strategic and data-driven – You make decisions based on insights and can measure the impact of marketing initiatives.
• NYC-based – This is an in-person role requiring five days a week in the company’s New York office.