Assistant Brand Manager

Job Type: Location Type: Not Specified

 

Position Summary:

Calbee America Inc. is seeking a dynamic Associate Brand Manager to help drive the U.S. expansion of Jagarico, Japan’s #1 salty snack, and support continued growth for Jagabee and other Japan-origin brands. This role will focus on adapting brand strategies, executing marketing campaigns, and optimizing product positioning to resonate with U.S. consumers-especially Gen Z and Millennial Moms.

The Associate Brand Manager will serve as a critical liaison between the U.S. and Japan HQs, ensuring alignment on branding, product innovation, and consumer insights. A key area of focus will include evaluating and optimizing Jagarico’s U.S. packaging strategy through data-driven analysis of market trends and consumer preferences.

Key Responsibilities:

• Adapt and implement strategies to bring Jagarico’s success in Japan to the U.S. market
• Support Jagabee’s growth through refined positioning, messaging, and go-to-market execution
• Act as the primary contact between U.S. and Japan HQ for brand alignment and collaboration
• Conduct competitive analysis and consumer research to identify trends and market opportunities
• Assist in developing and executing digital and social media campaigns to build brand awareness
• Support influencer marketing, content creation, and other consumer engagement strategies
• Contribute to brand activations, including trade shows, retail promotions, and events
• Analyze and recommend improvements to Jagarico’s U.S. packaging and product strategy
• Provide data-driven insights to improve brand performance and track key marketing KPIs
• Monitor market trends and report actionable recommendations to internal stakeholders

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, or related field
• 3+ years in marketing & 3+ years in sales (preferably in food & beverage or CPG)
• Understanding of Japan’s salty snack industry and brands like Jagarico and Jagabee
• Experience in social media marketing, influencer partnerships, or content creation a plus
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
• Familiarity with tools like Google Analytics, Meta Business Suite, and TikTok Ads is a plus
• Strong communication and project management skills
• Ability to thrive in a cross-functional, fast-paced environment
• Language: Bilingual proficiency in Japanese and English required
• Willingness to work flexible hours to support collaboration across time zones

At Calbee America Inc., we believe great snacks start with great people. As part of the globally recognized Calbee Group, we are a fast-growing leader in the snack industry, crafting innovative, high-quality products made from nature’s best ingredients. Our success is built on collaboration, creativity, and a shared passion for excellence. We foster a culture where every team member’s contributions matter-where bold ideas are encouraged, growth is supported, and teamwork drives success.

As we work toward becoming a $500-million company, we’re looking for talented individuals who are ready to make an impact. Whether you’re passionate about quality, operations, innovation, or leadership, you’ll find opportunities to learn, grow, and thrive in an environment that values respect, integrity, and care.

Calbee North America is an equal opportunity employer dedicated to a policy of non-discrimination in employment on the basis of race, color, age, sex, religion, national origin, disability, veteran status, citizenship, ancestry, genetic information, sexual orientation, gender identity, marital or familial status or any other legally protected status.