Remote Marketing Operations Analyst

Job Type: Location Type: Hybrid

 

Title: Marketing Operations Analyst
Duration: 12 month contract
Location: 100% Remote (Must be in PST timezone)
Compensation: $40-54/hr.
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.

If interested, please contact Margot Parsons at mparsons@inspyrsolutions.com or call 714-465-5478

Summary:
As part of the Marketing Operations, the Marketing Operations Analyst drives the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives of our marketers. In addition, this role administers user lifecycle messaging tests to drive experimentation and draw learnings from strategies defined by our marketers.

This role is a hybrid of skill sets, which include: hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate – leveraging expert internal resources when appropriate. A successful Analyst maximizes message utilization while balancing the needs of users and internal stakeholders using a measured collaborative approach.

Responsibilities:

• Build, test and deliver lifecycle messages
• Execute messaging optimization and best practice adoption
• Run split and multivariate tests, ensuring test protocols are administered to minimize bias
• Coordinate with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
• Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they’re addressed
• Monitor messaging programs and campaigns and mitigate or flag issues to partners
• Traffic messages utilizing targeting capabilities while balancing against business goals
• Implement and audit all analytic encoding to enable messaging effectiveness
• Drive messaging reporting and run adhoc analysis when requested
• Ensure all messages conform to GDPR, and other legal or compliance requirements

Basic Qualification:

• 4+ years in marketing executing CRM/Lifecycle channel optimization and insights
• Deep experience in email, push, sms, in-app messaging channels and platforms
• An understanding and administration of message experimentation best practices
• Attention to detail, with an ability to identify issues and implement remedies
• Proficiency in building HTML emails from assets files, make message template adjustments and have the ability to articulate more complex needs to developers
• Capable of conveying even the most complex concepts in simplified, easy to understand, and digestible terms
• Analytic orientation and curiosity, using insights to drive your next course of action
• Superior presentation, communication and documentation skills
• Thrives in ownership, as our resident churn mitigation email expert
• Superior stakeholder partnership management via a consultative approach
• Working knowledge of agile methodologies and of Jira/Confluence
• Working knowledge of email and mobile channel best practices
• Ability to be on-call, when high priority business needs necessitate

Preferred Qualifications:

• Experience in an operational role
• Proficiency in SQL and template scripting (e.g AMPscript, Liquid)
• Proficient in Salesforce Marketing Cloud, Braze, and /or other lifecycle marketing platforms, ideally certified in one main platform
• Experience in building lifecycle user journeys
• Experience supporting a globally distributed stakeholder team
• Working knowledge of compliance requirements
• Fluency in another language (e.g. Korean/Japanese)

Our benefits package includes: (EXCLUDE on perm placements)

• Comprehensive medical benefits
• Competitive pay, 401(k)
• Retirement plan
• …and much more!

About INSPYR Solutions

Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients’ business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

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