Sales and Marketing Manager

Industry:

Company: Senior Services of America

Description

Nikkei Manor Assisted Living, a senior housing community in the heart of Seattle’s International District, is currently seeking a dynamic and experienced Sales & Marketing Manager to cultivate relationships with potential residents, their families, and professionals in the senior housing industry.

The Sales & Marketing Manager is responsible for using market knowledge and company resources to develop and implement an outreach plan for Nikkei Manor. Their focus is generating qualified, professional referrals to increase community census and visibility among seniors. Additionally, the Sales & Marketing Manager oversees local paid referral partners to drive third-party referrals and facilitate move-ins from these partnerships.

Requirements

Essential Duties and Responsibilities (other duties may be assigned):

• Develop and execute a strategic marketing outreach plan to meet monthly move-in goals, enhance community relations, and uphold Nikkei Manor’s occupancy targets.
• Build and sustain strong relationships with local healthcare providers, referral partners, and other stakeholders to increase visibility and generate consistent referral sources.
• Coordinate the inquiry and admissions process, including lead management, conducting tours, following up with prospects, and closing sales to meet budgeted occupancy levels.
• Collaborative Admission Coordination: This role requires strong teamwork and interdisciplinary communication skills to ensure a seamless admission experience. This includes timely communication of resident needs, care requirements, and any special accommodations necessary, so all departments are aligned and prepared to deliver a positive and cohesive experience for new residents and their families.
• Conduct annual competitive analysis on pricing, services, incentives, and promotional trends in the market to ensure competitiveness.
• Track and analyze occupancy and inquiry data, generating regular reports and providing insights to the Executive Director to support operating budget decisions.
• Plan and lead successful marketing and sales events, serving as a resource for potential residents and families.
• Collaborate closely with the maintenance manager to prioritize vacant apartment renovations to ensure readiness for new residents.
• Collaborate with Marketing & Communication Director to manage digital marketing efforts, including social media, email campaigns, and website updates, to expand online presence and reach.
• Coordinate with external marketing consultants to produce engaging collateral and promotional materials for community outreach.
• Ensure completion of all required certifications and attend workshops, in-services, conferences, and other training to stay current with industry trends and enhance skills.
• Perform additional duties as assigned.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education, Experience and Certifications:

• Must have Bachelor’s Degree in Marketing, Business, or related field
• 3-5 years of experience (preferably working with the elderly or in healthcare or housing), or equivalent combination of education and experience.
• Food Handler’s Permit (or obtained within 60 days of employment)
• CPR certification (or obtained within 60 days of employment)
• Current Washington State Driver License. Up to 50% local travel required.

Knowledge, Skills and Abilities:

• Relationship to the local Japanese American community preferred
• Ability to read/speak/write Japanese preferred
• Must be self-motivated.
• Must be able to relate to residents and staff of diverse backgrounds.
• Must be able to use tactful, diplomatic communication techniques in potentially sensitive or emotional situations.
• Must be able to work flexible hours.
• Demonstrates an appreciation of the heritage, values and wisdom of the residents and an understanding of the aging process.

Required Keiro Northwest Values:

• Respects the diversity and variety of thought of our people and the greater Asian American community
• Strives to assure trust, confidence and peace of mind for our residents, family members, community, staff and others.
• Demonstrates compassion and sensitivity towards others.
• Strives to enhance the quality of life for our residents.
• Embodies the ideals of “family caring for family…making every day the best day.”