Senior Manager, Sales

Location Type: Hybrid

Industry: Sales

Company: Brother USA

The Company at a Glance

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more.

Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Why Work at Brother?

Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.

The Role at a Glance

The Senior Manager, Sales leads and drives the success of a dynamic sales team, overseeing Regional Sales Managers, including manufacturer representatives, while also directly managing a designated sales territory. This role combines strategic leadership with hands-on territory and key account management to achieve divisional sales objectives.

The Senior Sales Manager establishes clear KPIs, monitors performance, and implements strategies to maximize team effectiveness and revenue growth. Additionally, this role fosters strong relationships with key end-user customers, ensuring high levels of satisfaction and long-term partnerships. This position leverages a deep understanding of territory management and results-driven tactics to lead and motivate the sales team to meet and exceed sales goals, with an emphasis on new business development.

Leadership and Team Management

• Directly manage and develop a team of Regional Sales Managers & Representatives, including manufacturer representatives, to ensure alignment with divisional goals
• Set, track, and evaluate key performance indicators (KPIs) for the sales team
• Conduct regular team meetings, performance reviews, and training sessions to drive growth and development
• Foster a high-performing and collaborative team culture

Direct Territory Management

• Oversee sales activities within an assigned territory, including identifying and pursuing new business opportunities
• Build and maintain relationships with regional OEMs, distributors, and other key stakeholders
• Develop and execute strategic plans to grow sales in the territory and meet or exceed targets

Key Account Management

• Serve as the primary contact for designated key end-user customers, ensuring their needs are met and opportunities for growth are maximized
• Develop tailored solutions for strategic accounts, leveraging cross-functional resources as needed
• Negotiate contracts to drive long-term partnerships

Strategic Planning and Reporting

• Collaborate with senior leadership to define sales strategies and goals
• Analyze market trends, competitive activity, and performance data to inform decision-making
• Provide regular updates and detailed sales reports to senior management, highlighting achievements and areas for improvement

Cross-Functional Collaboration

• Work closely with marketing, product development, and operations teams to align sales initiatives with company objectives
• Share market insights and customer feedback to support continuous improvement in products and services

Education

• Bachelor’s Degree (or equivalent experience) Business, Marketing, Engineering, or related field preferred Required

Experience

Minimum 8 years Required

• Developing and executing sales strategies within industrial or technical markets
• Demonstrated ability to manage key accounts, negotiate contracts, and build long-term customer relationships
• Proven expertise in setting and achieving KPIs to meet divisional sales goals

Minimum 3 years Required

• Experience managing and leading sales teams, including direct oversight of Regional Sales Managers and/or manufacturer representatives

Minimum 2 years Preferred

• Experience in the gearmotor, automation, or related industrial equipment industry, with a focus on selling to OEMs
• Experience in territory management, particularly in U.S. manufacturing regions
• Experience in managing both direct and indirect sales channels, including distributor and representative networks
• Experience working in a fast-paced, growth-oriented environment with a focus on scaling sales efforts

Licenses and Certifications

Required/Preferred

Languages

Required/Preferred

Software/Technical Skills

• Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Excel) Intermediate Required

• Knowledge of Customer Relationship Management (CRM) software, preferably Salesforce Intermediate Required

• Knowledge of the power transmission industry & related mechanical technologies Intermediate Preferred

Other Skills/Knowledge/Abilities

• Strong leadership skills, with the ability to develop and motivate a sales team to achieve goals Required

• Strong communication skills (verbal, written, interpersonal) Required

• Strong ability to influence and negotiate with customers Required

• Ability to build and deliver effective sales presentations to customers Required

• Ability to build relationships within and outside of the organization Required

• Strong knowledge of industrial or manufacturing markets, including trends, challenges, and customer needs Preferred

• Familiarity with energy-efficient or high-quality Japanese-manufactured products Preferred

Compensation & Schedule for This Role

• This role will be a Remote role. This role will manage all National sales, directly managing all the sales team members of GMD #LI-Remote

• The salary (or hiring) range for this position is $130,000 – $152,000 per year

• Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data
• This position is eligible to participate in the relevant Brother variable pay incentive plan(s). Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectives
• Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off. Details are available at https://mybenefits.nfp.com/Brother/2025/guidebook/

Benefits

We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance-all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. To learn more, visit our benefits page: https://careers.brother-usa.com/benefits

Benefits

We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance-all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. To learn more, visit our benefits page: https://careers.brother-usa.com/benefits

Our Mission, Vision, & Culture

Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers – accountability, authenticity, boldness, and excellence – to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. To learn more about our culture drivers and company culture, visit: https://careers.brother-usa.com/ourculture

About Where We Work

Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet – equivalent to 26 football fields – and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers.

Links to Learn More

To hear more about our business and culture, visit these helpful links:

• Brother’s Product Categories:
  https://careers.brother-usa.com/our-products

• Diversity, Equity, and Inclusion (DEI) and Employee Resource Groups (ERGs):
  https://careers.brother-usa.com/employee-resource-groups-diversity

• Corporate Social Responsibility:
  https://careers.brother-usa.com/our-corporate-social-responsibility-sustainability

• Work-Life and Flexibility:
  https://careers.brother-usa.com/lifeatbrother

• Growth and Development:
  https://careers.brother-usa.com/career-development

• Follow us on LinkedIn:
  https://www.linkedin.com/company/brother-usa/

Brother International Corporation (“Brother”) is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application or any other aspect of the application or interview process, a reasonable accommodation will be made upon request.