Event Division Lead

Location Type: On-site

 

Position Summary

The Event Division Leader will oversee the planning, production, and execution of high-impact entertainment events for Japanese, U.S., and global clients.

Based in Los Angeles, this role will lead 33 USA’s Event Division – a team responsible for producing panels, booths, screenings, and brand activations at major conventions and international venues.

The ideal candidate is a hands-on producer and strategic leader with deep experience in event production, strong vendor and client management skills, and a passion for anime, games, and entertainment IPs.

This position requires the ability to bridge creative and operational disciplines while collaborating closely with the PR, Social Media Marketing, Creative, and Business Development divisions.

Requirements

1. Strategic Leadership & Event Division Management

-Define division goals, service standards, and resource allocation in alignment with company strategy.

-Manage P&L, annual budgets, and project financial performance.

-Establish department workflows, documentation templates, and best practice guidelines.

-Oversee staffing plans and vendor rosters to ensure scalability for peak event seasons.

-Provide direction and performance reviews for producers and coordinators.

-Represent the division in client presentations and inter-department planning meetings.

2. Event Planning & Creative Development

-Translate client objectives into strategic event plans that maximize fan engagement and brand impact.

-Lead creative concept development for panels, booths, premieres, and launch events.

-Supervise proposal creation, budget estimation, and timeline planning.

-Align event strategy with PR and digital campaigns to ensure cross-channel integration.

3. Panel / Stage Event Production (Execution Leadership)

-Direct run-of-show, stage direction, and technical coordination (A/V, lighting, FX).

-Oversee rehearsals, talent coordination (voice actors, creators, influencers, MCs), and on-site operations.

-Manage interpreter assignments and press access with the PR Div.

-Partner with the Social Media Marketing Div for real-time coverage and fan interaction.

-Ensure brand consistency, safety, and schedule precision throughout live execution.

4. Booth Planning & Production

-Lead creative concepting, spatial and traffic flow design, and fabrication oversight.

-Supervise booth construction, installation, and teardown with fabricators and logistics vendors.

-Integrate interactive elements (photo ops, AR stations, giveaway booths, demo areas) to enhance fan engagement.

-Collaborate with the Creative Div on visual design and motion assets.

-Coordinate on-site PR and social activation with the PR Div and Social Media Marketing Div.

-Manage safety protocols, staff briefings, and daily on-site operations.

5. Launch / Premiere Event Management

-Plan and execute screenings, premieres, and collaboration activations.

-Manage venue selection, permits, guest logistics, red-carpet setup, and press coverage.

-Ensure cohesive storytelling through event theme, staging, and visual identity.

6. Team & Vendor Management

-Recruit, train, and mentor event team members and freelancers.

-Develop vendor networks (domestic and international) and negotiate contracts and costs.

-Monitor vendor performance and evaluate quality, budget efficiency, and timeline adherence.

-Lead weekly project status meetings and cross-functional syncs with internal divisions.

7. Cross-Department Collaboration & Client Relations

-Partner with PR Div for press relations and earned media integration.

-Coordinate with Social Media Marketing Div on content plans and live coverage.

-Work with Creative Div on design direction and asset production.

-Support Business Development Div in pitching, budgeting, and scope definition.

-Maintain transparent and proactive communication with clients throughout each project phase.

8. Post-Event Analysis & Continuous Improvement

-Deliver comprehensive event recap reports including attendance, media reach, social metrics, and ROI.

-Lead internal post-mortem sessions to identify learnings and improve future processes.

-Manage archive of creative assets, event photos/videos, and operational documentation.

-Track industry trends and emerging technologies to enhance future event experiences.

Education and Experience Requirements:

Required:

-Experience in planning, producing, and managing panels and booths at convention events.

-Strong knowledge of U.S. event logistics, vendor management, permits, and safety regulations.

-Demonstrated experience leading cross-functional teams and on-site execution.

-Solid financial acumen in budget creation, cost control, and profitability tracking.

-Exceptional organization and communication skills with a client-service mindset.

-Business-level English fluency (required); Japanese proficiency preferred.

-Able to travel domestically and internationally as projects require.

Preferred:

-Someone who is eager to build and expand a new division within a growing international agency

-A strong passion for anime, games, film, and pop culture

-The ability to stay calm under high pressure and lead a team effectively

-A combination of leadership and flexible problem-solving skills

-Strong communication skills to work smoothly across US, Japanese, and international teams

-High creative thinking ability to conceptualize attention-grabbing events

-Experience in stage production, spatial design, or video production is a plus

Benefits

A number of programs cover all employees in the manner prescribed by law. Additionally, 33 USA Inc. provides several Company-designated benefit programs.

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Hybrid Work Model
• While we currently offer this hybrid arrangement, please note that our work model may evolve to meet changing business needs. The company reserves the right to modify work arrangements at its sole discretion. We appreciate your understanding and flexibility as we continually assess and optimize our work environment.