Associate Brand Manager

Location Type: On-site

 

Who We Are:

We are part of the Wonderfield Group which includes the YO!, Taiko, Bento, Zenshi Sushi, and SNOWFOX/SNOWFRUIT brands – we operate more than 1500 kiosks, 60 restaurants, our grab and go sushi is available in over 3,700 locations and we have 50 major retail partners.

Our key markets are the USA, Canada, and the UK with additional geographic presence in Europe and Australia. Our JFE Franchising Inc brands are:

• SNOWFOX – the franchisor of over 1,000 full-service sushi kiosks in 25 states throughout the continental U.S., Hawaii, and Alaska
• SNOWFRUIT – the franchisor of over 1,000 fresh cut fruit and Vegetable throughout the U.S. – Refreshingly, Crisp and Flavorful!

We Believe in Better Food For Everyone, The Japanese Way…

We continue to capitalize on consumer trends, spearheading category growth by bringing our proposition to more people around the world across more channels, in more locations, on more occasions and in more innovative ways. We are committed to purposeful progress and profit for the benefit of our people, our communities and our planet and we have a clear ESG strategy that delivers progress against nine UN sustainability development goals.

Our Values:

Own it

• We are accountable and make no excuses.
• We always look to improve
• We take the initiative and are courageous and confident

Care about it

• We do the right thing, avoiding unnecessary shortcuts
• We act with integrity and respect our communities, people and our planet

Make it Exceptional

• We build relationships and make people smile
• We say thank you
• We’re positive and kind

Win Together

• We’re open minded an inclusive
• We communicate with clarity
• We take time to look out for others and to celebrate the good stuff

Why Join Wonderfield Houston?

At Wonderfield Houston, you will join a growing organization that values innovation, collaboration, and continuous improvement. This role offers the opportunity to make a direct impact on brand performance and customer experience while gaining hands-on exposure to integrated marketing, consumer insights, and multi-brand operations within the food and beverage industry.

Overview of the role:

The Associate Brand Manager serves as a key driver of brand execution and customer engagement between Wonderfield Houston and its audiences. This role is responsible for supporting and managing branding initiatives, marketing communications, website content, promotions for SNOWFRUIT, and internal marketing requests across Wonderfield Houston.

Key responsibilities include development and coordination of promotional materials (flyers, posters, digital assets), management of social media calendars, coordination of photoshoots, and oversight of campaign execution. This role also supports franchise recruitment marketing initiatives and ensures consistent brand alignment across all touchpoints.

Reporting to the Senior Marketing Manager, this position blends strategic coordination with hands-on execution, requiring strong project management skills, creative thinking, and the ability to manage multiple priorities in a fast-paced environment.

Your Responsibilities:

• Support and execute integrated brand marketing strategies across SNOWFRUIT and Wonderfield Houston.
• Manage development of marketing assets including flyers, posters, presentations, and digital content
• Oversee social media calendars, scheduling, and content coordination across platforms
• Support website updates and ensure timely execution of digital marketing content
• Coordinate photoshoots, brand activations, and marketing events
• Partner with internal teams to manage marketing requests and ensure brand consistency
• Support franchise recruitment marketing through campaign execution and branded materials
• Assist in planning and execution of promotional campaigns, seasonal launches, and retail partnerships
• Track marketing performance and support reporting and insights for leadership
• Maintain organized project timelines and manage multiple concurrent priorities

Qualifications:

• Strong project management and organizational skills
• Excellent written and verbal communication abilities
• Strong creative judgment and attention to brand consistency
• Ability to manage multiple projects in a deadline-driven environment
• Experience with social media platforms and content scheduling tools
• Proficiency in Microsoft Office Suite and design tools (Canva, Adobe Creative Suite, or similar)
• Understanding of basic marketing analytics and reporting
• Strong collaboration and cross-functional communication skills
• Bachelor’s degree in Marketing, Communications, Business, or related field
• 3+ years of experience in marketing, brand management, or integrated communications
• Proven experience supporting and executing marketing campaigns
• Experience managing social media and content coordination
• Strong organizational and project management capabilities

Preferred Qualifications:

• Experience in food & beverage, retail, or franchise-based organizations
• Exposure to digital marketing, paid social, or content strategy
• Experience coordinating photoshoots or creative production
• Familiarity with website platforms and digital content workflows
• Experience working across multiple brands or business units
• Experience using Canva, Adobe Products (Lightroom, Photoshop, etc), Hootsuite and Uberall is a plus.

Success in This Role Will Look Like:

• Consistent execution of high-quality marketing campaigns across brands
• Strong organization and timely delivery of marketing requests and assets
• Improved consistency and engagement across digital and social channels
• Effective coordination of cross-functional marketing initiatives
• Positive contribution to brand growth and franchise recruitment efforts

What’s In It For You?

• We’re committed to building inclusive Teams and giving our People the opportunity to grow their careers alongside us
• Employer Paid Health Insurance: Medical, Dental, Vision, and Life Insurance
• Pet Insurance
• 401 (K) Matching
• Paid Time Off (PTO)
• Paid Sick Days
• Hybrid Work Environment
• Fitness stipend
• Book allowance
• Tuition reimbursement and professional development assistance
• Training/Advancement Opportunities

Wonderfield Houston is an equal opportunity employer. We encourage people from all backgrounds to apply. We are committed to ensuring that our technology is made available and accessible to everyone. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.