Brand Manager – Live operation game

Job Type: Location Type: On-site

 

Kanarey is a creative and marketing company built for the global video-game industry. We partner with top developers and publishers to launch games, grow communities, and build unforgettable player experiences. With a deep love for anime, gaming culture, and digital fandom, we specialize in content strategy, live-ops marketing, influencer activations, and cross-cultural storytelling across the US and Japan.

We are now expanding our brand team and looking for a passionate Brand Manager who lives and breathes video games-especially live-service titles-and understands how to scale a game’s presence throughout its lifecycle.

Requirements

As a Brand Manager for Live Operation-Based Games, you will own the brand vision, marketing roadmap, and community resonance for key titles under our management. You will collaborate closely with developers, creative teams, and influencer/PR units to design strategies that keep players engaged, excited, and invested.

This role is ideal for someone who:

• Loves anime, video games, and online fandom culture
• Understands LiveOps rhythms (seasonal updates, events, roadmap communication)
• Thrives in a creative environment
• Can connect marketing with player behavior, community trends, and narrative value

Key Responsibilities

• Build and execute brand and marketing strategies for live-operation games (mobile, console, or PC).
• Develop seasonal marketing plans aligned with in-game events, updates, and revenue goals.
• Lead cross-functional teams (creative, UA, social, influencer, localization) to deliver cohesive campaigns.
• Monitor player data, KPIs, and community sentiment to optimize content and messaging.
• Oversee production of trailers, key art, social assets, and campaign creative.
• Manage brand tone, storytelling, and long-term brand health across all touchpoints.
• Collaborate with developers on roadmap planning and feature alignment.
• Identify partnership and collaboration opportunities within anime, entertainment, and gaming culture.
• Present insights, campaign reports, and product recommendations to internal and external stakeholders.

Qualifications

Required:

• 2-4+ years experience in game marketing, product marketing, or brand management-ideally with live-ops titles.
• Strong understanding of player lifecycle, event-driven engagement, and LiveOps KPIs.
• Deep passion for video games, anime, fandom communities, and digital culture.
• Excellent communication and storytelling skills (verbal & written).
• Ability to manage multiple projects with tight timelines.
• Collaborative mindset and comfort working with creative teams.

Preferred:

• Experience working with JP/EN cross-regional teams.
• Familiarity with F2P game economics and retention strategy.
• Bilingual (English/Japanese) is a plus.

What We Offer

• Creative, fast-paced environment where your ideas matter.
• Opportunity to shape global campaigns for major game IPs.
• Cross-cultural projects across US and Japan.
• Flexible hybrid work environment.
• Growth paths in brand, production, or creative leadership.