Brand Marketing Manager – Fighting Games

Location Type: On-site

 

Description

The location for this position is San Francisco, CA. This is not a remote position.

About Capcom

Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created hundreds of games, including ground-breaking franchises Resident Evil®, Street Fighter®, Monster Hunter™, Ace Attorney®, Mega Man®, and Devil May Cry®. Capcom maintains operations in the U.S., U.K., France, Germany, Japan, Taiwan, Hong Kong, and Singapore, with corporate headquarters in Osaka, Japan. More information about Capcom and its products can be found at www.capcom.com or www.capcom-unity.com.

Position Intro

Reporting to the Senior Manager of Brand Marketing, the ideal candidate for this role is a creative, analytical, and detail-oriented self-starter with strong multi-tasking and execution skills. This role involves managing effective, innovative, and cost-efficient marketing campaigns, while collaborating closely with Capcom’s European and Japanese promotional teams, as well as the development team in Japan. The Manager of Brand Marketing will be responsible for overseeing AA marketing campaigns with minimal oversight from the Senior Manager of Brand Marketing while assisting Street Fighter related marketing campaigns.

Responsibilities

GTM:

• Create, manage, and execute Go-to-Market (GTM) strategies, overseeing innovative marketing campaigns in North and South American territories.
• Manage multiple marketing projects from strategy to launch, utilizing data analytics to develop hypotheses, measure results, and inform strategies.

Leadership:

• Lead and supervise the marketing campaign team. Collaborate across teams to provide leadership and support to sales, channel, public relations, legal, digital, licensing, and media departments.
• This collaboration extends to working with Capcom’s international teams in Europe and Japan, as well as the development team in Japan, to maximize product sales.

Media, Influencer, and Creative:

• Partner with Capcom’s advertising agency to produce integrated, high-impact media plans spanning digital, social, influencer, broadcast, and other emerging verticals.
• Manage creative agencies to deliver top-tier marketing assets such as key art, trailers, websites, and online banners.

Partnership:

• Develop and maintain strategic partnerships, negotiate and execute collaborations with both endemic and non-endemic partners to enhance marketing efforts and expand brand reach.
• Collaborate with first-party partners, including Sony, Microsoft, Nintendo, and Valve, to maximize product sales potential.

Trade Show:

• Deliver engaging experiences at key trade show events and provide on-site event support. Serve as a media spokesperson for assigned products, including live on-camera interviews.

Reporting:

• Manage marketing budgets for assigned products, working closely with Capcom’s Finance Team.
• Report campaign performance to leadership, providing insights and recommendations for future strategies.

*Other duties as required

Required Experience

• 5+ years of marketing experience in the gaming or entertainment industry.
• Proven experience in marketing, with a focus on developing and executing Go-to-Market (GTM) strategies.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent project management skills, with the ability to manage multiple marketing projects simultaneously, from strategy to launch.
• Demonstrated ability to lead and mentor a team, including managing direct reports.
• Strong collaboration skills with experience working across various departments (sales, channel, public relations, legal, digital, licensing, media) and developers.
• Proficiency in managing marketing budgets and optimizing spend for maximum impact.
• Ability to oversee the production of marketing assets, such as trailers and online banners.
• Excellent communication and interpersonal skills, with the ability to serve as a media spokesperson.

Bonus Points

• Advanced degree in Marketing, Business, or a related field.
• Familiarity with data analytics tools and techniques (e.g. Tableau, Survey Monkey) .
• Strong negotiation skills and experience in developing strategic partnerships.
• Ability to deliver engaging experiences at trade shows and other events.
• Proficiency in multiple languages, especially Japanese.

Education

• Bachelor’s degree in marketing, business, or a related field.

Travel Requirements

• This job includes regular domestic air travel and occasional international travel, primarily to Japan. Travel can be as often as 20% of the time, and the applicant must be willing to travel regularly and be prepared to attend and work at a variety of industry events.

Physical Demands

• Ability to lift objects of up to 25 pounds in weight. Must be able to stand for long periods of time.

Working Environments

• Work is generally performed in an office environment, and the noise level is usually moderate. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Salary Range

• $100,000 – $126,000 *Compensation is based on current market trends for the San Francisco Bay Area and will be determined based on relevant factors including, but not limited to, industry knowledge, experience, qualification, and skill set.

Additional Information

• This job description is not intended to be an exhaustive list of duties, knowledge, skills, abilities, or requirements, as any one position in this classification may be assigned some or all of these duties, in addition to other duties not explicitly listed here. The various duties, responsibilities, and/or assignments of this position may be unevenly balanced and changed from time to time based upon matters such as, but not limited to, variations in shift schedules, work demands, seasons, service levels, and management’s decisions on how to best allocate department resources. Any shift, emphasis, or rebalancing of these assigned duties, responsibilities, and/or assignments does not constitute a change in the job classification.

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