Director, Brand Community & Creator Engagement

Job Type: Location Type: Hybrid

 

Hybrid Work Model

#LI-hybrid

Job Summary:
SEGA of America is seeking a leader with a strong passion for entertainment brands and transmedia, including films, animation and games to lead a team of social media, creator and community managers. This role will leverage experience and insights to build best practices across the organization with a focus of engaging and growing both new and existing fan communities through meaningful consumer experiences.

This role will partner closely with brand marketing, licensing, animation, lore, and product marketing teams globally to build fandom around Sonic and SEGA/ATLUS brands. As a key leader, this position will ensure the voice of the consumer is heard, unlock the power of content creators across a blend of different brands, and identify the latest trends and integrate them into strategic planning and execution.

Duties and Responsibilities:

• Mentor and develop a global team of community and creator experts, enabling the growth of fandom across a diverse portfolio of entertainment, consumer products and brand IPs.
• Oversee and lead the development, production, and execution of creative and entertaining campaigns, ensuring continued growth across SEGA’s social channels.
• Oversee the growth and management of Sonic social media channel channels across EMEA including France, Germany, Spain and Italy.
• Ensure the voice of the consumer is heard across both new and existing fans and target demographics.
• Partner with business units across the Americas, Europe, and Japan to define and implement the overarching community strategy for the Sonic and SEGA’s global social channels.
• Lead the development and execution of social and creator strategies that support key business initiatives including licensing, movies, animation, and partnerships.
• Identify and manage agency partners ensuring quality content output, strong engagement results, and effective use of resources.
• Establish an overarching content creator strategy ensuring partnerships are aligned with business objectives.
• Provide strategic guidance across all relevant social media platforms. Communicate the latest trends across the organization and ensure their integration into plans.
• Define KPIs, benchmarks, and success metrics for social and community initiatives.
• Oversee reporting on growth, player engagement, and ROI of key activations, and present insights to senior leadership.
• Partner with brand, communications, and licensing teams to ensure that community initiatives are aligned with brand standards and are effectively serving our players and consumers.
• Raise the visibility of community, social, and content creator activations with Transmedia West, studio and executive leadership.
• Collaborate with media teams to develop organic strategies for social media.
• Other responsibilities are performed as assigned or needed.

Qualifications and Skills:

• Working in-office is an essential function of this position. This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork. In-office attendance is required for the following reasons:
• For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, which includes meetings to review work product, deadlines, and status.
• To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams.
• To enhance the sharing of information necessary to effective job performance and product creation.
• To enhance understanding of our stakeholders’ work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes.
• Bachelor’s degree or equivalent experience
• Typically has 10+ years of experience with 5+ years of management experience in community management / social media experience with demonstrated success in managing a team responsible for online engagement programs.
• Proven experience leading and developing global teams of community managers for consumer, gaming, or entertainment brands with a preference for backgrounds in entertainment, consumer products or gaming industry.
• Deep understanding of social media platforms with the ability to implement best practices and cultural trends.
• Experience working with content creators and influencers, building authentic relationships and driving innovative collaborations.
• Demonstrated ability to work across a diverse portfolio of products, brands, and games in a fast-paced environment.
• Strong collaboration and communication skills, with the ability to effectively engage and collaborate with cross-functional stakeholders.
• Proficiency with social, influencer, and community analytics with the ability to translate data into actionable outcomes.
• Flexibility to work across time zones and collaborate with international teams, including occasional non-standard working hours.

Bonus:

• Passion for consumer products, video games, and entertainment.
• Experience working with a Japanese game publisher is a plus