Director, Product Management

Location Type: Remote: open to residents of any country

 

Job Description:

Director, Product Management – Member Experience & Ad Targeting

Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society. Headquartered in San Mateo, California with more than 4,000 employees worldwide, the Rakuten International business portfolio includes market leaders in e-commerce, digital marketing, advertising, communications and entertainment. We create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community.

Rakuten is a leading shopping platform that offers Cash Back on purchases from your favorite brands. By partnering with thousands of brands in apparel, beauty and wellness, dining, grocery, travel, on-demand services, subscription boxes, and more, Rakuten helps members save and get more on everyday purchases. Since its founding in 1999, Rakuten has become the largest and most rewarding shopping program, and its members have earned $4.6 billion in Cash Back just for shopping through Rakuten. For more information, visit Rakuten.com.

Job Summary:

Rakuten is looking for a strategic and execution-focused Director of Product Management to own and evolve our member experience across platforms. This is a high-impact leadership role sitting at the intersection of consumer product, data-driven personalization, B2B product development, and go-to-market strategy. You will define how tens of millions of members engage with Rakuten – on platform and off – and build the next generation of products that serve both members and business partners.

You will manage a small, high-caliber team and work cross-functionally with Digital Strategy, Commercial, and GTM teams to drive outcomes at scale.

Key Responsibilities:

Member Experience & Platform Strategy

• Own the end-to-end member experience strategy across Rakuten’s platform touchpoints, ensuring a cohesive, personalized, and high-value journey for members.
• Continuously evolve the experience by synthesizing on-platform behavioral signals (clicks, purchases, engagement) and off-platform signals (email, notifications, partner data) to surface relevant, timely content and offers.
• Lead the evolution of Rakuten’s suite of targeted products, operating across three tiers: individual member personalization, platform-level optimization, and product-level feature development.
• Define product positioning, capabilities, and roadmaps for new B2B offerings that strengthen Rakuten’s value proposition to member and retail partners.

Cross-functional Partnership

• Partner with data science and engineering to build intelligent targeting and recommendation systems that drive member engagement and monetization.
• Partner with Commercial teams to conduct market research and identify opportunities to expand Rakuten’s suite of B2B products and merchant-facing capabilities.
• Collaborate closely with the Digital Strategy team to define and evolve the user content experience – including content discovery, and dynamic content delivery.
• Work hand-in-hand with GTM teams to bring new products and features to market, including defining launch strategy, messaging, and success criteria.
• Establish clear success metrics and feedback loops to iteratively improve targeting accuracy and relevance.

Team Leadership

• Manage and mentor a team of 2-3 Product Managers, setting a high bar for product thinking, execution, and cross-functional collaboration.
• Build a culture of curiosity, rigor, and member-centricity within the team.
• Develop team members’ skills and careers through active coaching and clear growth frameworks.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The

requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable

accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Proven track record of owning consumer-facing product roadmaps at scale, ideally in e-commerce, loyalty, marketplace, or fintech.
• Strong data fluency – comfortable with on/off-platform analytics, A/B testing, and using signals to drive product decisions.
• Experience working on personalization, targeting, or recommendation products is a strong plus.
• Demonstrated ability to work cross-functionally across strategy, commercial, and marketing/GTM teams.
• Experience with B2B product development or merchant/partner-facing products is highly valued.
• Excellent communication skills – you can translate complex product strategy into crisp narratives for executives and partners alike.
• A bias for action balanced with thoughtful, structured thinking.

Minimum Requirements:

• 8+ years of product management experience, with at least 2 years in a people management role.
• Bachelor’s Degree Required
• Master’s Degree Preferred
• Certification in strategic planning or leadership (e.g., PMP, Lean Six Sigma) Upon Hire Preferred
• Project Management Professional (PMP) certification Upon Hire Preferred

Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.

Always improve, Always Advance – Only be satisfied with complete success – Kaizen
Passionately Professional – Take an uncompromising approach to your work and be determined to be the best
Hypothesize – Practice – Validate – Shikumika – Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction – The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! – Always be conscious of time – take charge, set clear goals, and engage your team

Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.

At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.

USD $156,007.50 – $291,500.00 annually