Manager, Product

Job Type: Location Type: Hybrid

 

The Company at a Glance

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more.

Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Why Work at Brother?

Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.

The Manager, Product oversees the full product life cycle and profitability of the Gearmotor Product Line, driving growth through product development, management, and post-launch enablement. This role ensures that the portfolio evolves to meet market needs while maximizing profitability.

The Manager collaborates with marketing, engineering, sales, service teams, and our Japanese parent company and serves as a subject matter expert to support sales efforts and business expansion. This role engages directly with customers at their locations and tradeshows, gathering insights to drive product improvements. Additionally, the Manager works with internal teams to enhance product value, refine go-to-market strategies, and identify opportunities for differentiation and profit growth.

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WHAT YOU’LL DO
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Sales Enablement

• Develop and deliver comprehensive sales enablement tools, including presentations, product collateral, and training materials, tailored to specific vertical markets and targeted applications, to equip the sales team with the knowledge and resources needed to effectively sell the product
• Provide ongoing product training and support to the sales team, ensuring they are well-versed in product features, benefits, and competitive positioning within key vertical markets
• Collaborate with the marketing team to create targeted sales campaigns and promotional activities that drive product awareness and generate leads
• Gather and analyze feedback from the sales team and customers within targeted vertical markets to continuously improve sales strategies and product positioning
• Support the sales team in customer engagements & trade show attendance to continually drive relevant sales enablement activities to support the team

Product Development

• Conduct and analyze market research to identify customer needs, industry trends, and competitive landscape, providing actionable insights to inform product development strategies
• Collaborate closely with Sales teams to gather feedback from the field, understand customer pain points, and ensure alignment between product offerings and market demands
• Work with the factory in Japan to coordinate product development activities, ensuring that manufacturing capabilities and timelines align with product launch goals
• Identify gaps in the current product lineup by evaluating market opportunities and customer feedback and propose new product ideas or enhancements to address these gaps
• Understand and leverage overall organizational strengths to develop innovative product solutions that capitalize on the company’s unique capabilities and market position

Product Management

• Manage product line profitability by overseeing pricing strategies, including special pricing agreements and customer-specific SKUs, to ensure financial targets are met
• Develop and execute go-to-market strategies for product assortments, ensuring that product positioning, messaging, and promotional activities align with market needs and company objectives
• Oversee the entire product life cycle, from initial concept through end-of-life planning, ensuring that each stage is managed effectively to maximize product performance and market impact
• Monitor and analyze product performance metrics, making data-driven decisions to optimize product offerings and address any issues that arise throughout the product life cycle
• Collaborate with cross-functional teams, including Sales, Marketing, and Engineering, to ensure seamless product management processes and successful product launches

Partner Enablement

• Leverage third-party solutions to fill gaps in our product line, ensuring that our offerings remain comprehensive and competitive
• Build and maintain strong relationships with companies that provide auxiliary products, creating complete solutions that enhance our product portfolio
• Evaluate potential partners to ensure a good fit in terms of product compatibility and fulfillment capabilities, maintaining high standards for quality and reliability
• Collaborate with partners to develop joint marketing and sales strategies, maximizing the impact of combined product offerings
• Monitor partner performance and gather feedback to continuously improve partnership effectiveness and address any issues that arise

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ABOUT OUR IDEAL CANDIDATE
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Education

Bachelor’s Degree (or equivalent experience) Business, Marketing, Engineering, or related field Required

Experience

Minimum 7 years Required

A combination of experience spanning the following:

• Experience in product management, preferably within the industrial or manufacturing sector
• Proven track record of managing the full product life cycle, from concept to end-of-life
• Experience in cross-functional collaboration with teams such as marketing, engineering, sales, and service
• Experience with market research & analysis, product development, and sales enablement

Minimum 1 year Preferred

Experience in the Gearmotor, automation, or related industrial equipment industry, with a focus on selling to OEMs

Experience working in a fast-paced, growth-oriented environment with a focus on scaling sales efforts

Experience working with high-quality Japanese-made products

Software/Technical Skills

Microsoft Excel Intermediate Required

Microsoft Office (Outlook, Word, PowerPoint) Intermediate Required

Other Skills/Knowledge/Abilities

Market Research and Analysis Skills: Ability to conduct and analyze market research to identify customer needs, industry trends, and competitive landscape, providing actionable insights to inform product development strategies Required

Product Development and Management Skills: Ability to oversee product development activities, manage product line profitability, and execute go-to-market strategies to ensure alignment with market needs and company objectives Required

Sales Enablement and Support Skills: Ability to develop comprehensive sales enablement tools, provide ongoing product training, and collaborate with marketing to create targeted sales campaigns that drive product awareness and generate leads Required

Ability to communicate effectively (verbal, written, interpersonal) Required

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ADDITIONAL DETAILS FOR THIS ROLE
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This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers. #LI-Hybrid

• The salary (or hiring) range for this position is $130,000.00 – $150,000k per year
• Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data
• This position is eligible to participate in the relevant Brother variable pay incentive plan(s). Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectives
• Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off. Details are available at https://mybenefits.nfp.com/Brother/2025/guidebook/

Benefits

We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance-all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. To learn more, visit our benefits page: https://careers.brother-usa.com/benefits

Our Mission, Vision, & Culture

Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers – accountability, authenticity, boldness, and excellence – to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. To learn more about our culture drivers and company culture, visit: https://careers.brother-usa.com/ourculture

About Where We Work

Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet – equivalent to 26 football fields – and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers.

Links to Learn More

To hear more about our business and culture, visit these helpful links:

• Brother’s Product Categories:
  https://careers.brother-usa.com/our-products

• Diversity, Equity, and Inclusion (DEI) and Employee Resource Groups (ERGs):
  https://careers.brother-usa.com/employee-resource-groups-diversity

• Corporate Social Responsibility:
  https://careers.brother-usa.com/our-corporate-social-responsibility-sustainability

• Work-Life and Flexibility:
  https://careers.brother-usa.com/lifeatbrother

• Growth and Development:
  https://careers.brother-usa.com/career-development

• Follow us on LinkedIn:
  https://www.linkedin.com/company/brother-usa/

Brother International Corporation (“Brother”) is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application or any other aspect of the application or interview process, a reasonable accommodation will be made upon request.