Marketing Operations Specialist

Job Type: Location Type: On-site

 

Overview

As our Marketing Operations Specialist, you will play a key role in the execution of all omni channel marketing campaigns for all portfolio brands and business solutions. This role ensures alignment with corporate strategies, long term financial plans and customer needs. This position focuses on our push marketing channels such as email, display, SMS, etc. You will assist in campaign result reporting and competitor tracking and ensure flawless program execution to our customers.

Detailed Description

Principal Duties and Responsibilities

Essential Functions

1. Executes strategic marketing and campaign plans across all push marketing channels in coordination with the campaign and creative teams
2. Channels include but are not limited to: Email, Social/Display, SMS
3. Assists in Marketing Campaign planning calendar via the marketing planning tool – planning assets, tactics for email and SMS channels and managing campaign briefs as needed
4. Maintains email calendar assignments and workflow within the team ensuring execution is completed on time and testing protocols are followed
5. Manages assigned elements of channel campaigns from concept to launch within the email and other push marketing channels
6. Works with creative coordinators and other campaign team members to ensures consistency with brand and messaging across channels throughout entire campaign
7. Partner closely with campaign, CRM and Acquisition team to build a customer focused campaign experience and ensure coherence among all channels that reach the customer; build campaign calendars for largescale executions
8. Analyze marketing campaigns results and implement recommended changes
9. Develop and implement new campaign ideas and promotional strategies to help build and expand push marketing programs
10. Work with email service provider and CRM team to optimize targeting, acquisition and retention opportunities
11. Conduct weekly review and ROI analysis of the program and track to forecast
12. Identify file growth opportunities and oversee the execution
13. Abides by all policies and procedures of Oriental Trading Company
14. Maintain regular and predictable attendance
15. Must be able to attend face to face meetings on short or little advance notice
16. Work in the Marketing Department office environment requires in-person collaboration among colleagues and contractors

Marginal Functions

1. Work cross-functionally and collaboratively with teams in marketing, creative, paid search, legal, and merchandising to execute against all deliverables
2. Monitor competitive intelligence and report on trending and untapped opportunities
3. Work with IT team to implement new or enhanced partner data feeds for customized technology integrations related to the email program
4. Perform other projects and duties as assigned

Here’s what you need to join the fun:

Knowledge, Skills, and Abilities

• Strong quantitative and qualitative analysis skills
• Highly motivated self-starter
• Able to work independently to achieve a successful result with minimal guidance
• Technically savvy and able to learn new concepts and software applications quickly
• Highly detail oriented
• Excellent verbal and written communication skills and be comfortable presenting in front of a group
• Confident to handle multiple projects simultaneously and under deadlines.
• Able to work with cross-functional teams
• Able to manage accounts to maximize partnerships and relationships
• Results-oriented with a strong drive for achievement
• Able to work collaboratively and effectively with all levels including internal senior management, team members and external strategic business contacts
• Proficient in Microsoft Excel

Education

• Bachelor’s Degree in Marketing, Advertising, related field or equivalent combination of education and experience

Experience

• Minimum three years of online marketing experience
• Email marketing experience preferred

Join us at Oriental Trading, a Berkshire Hathaway Company, where fun means business!

Oriental Trading Company (www.orientaltrading.com),is the nation’s largest direct retailer of value-priced party supplies, arts and crafts, toys and novelties, and a leading provider of teaching supplies and affordable home décor and giftware. Founded in 1932 by a Japanese American, the Oriental Trading history of fun spans the better part of the last century. Today, Oriental Trading offers more than 60,000 products to individuals, teachers, schools, churches, businesses and nonprofits. With a corporate vision to “Make Life More Fun,” Oriental Trading (a Berkshire Hathaway company) spreads joy and smiles to millions each year through a robust family of brands; Oriental Trading, Fun Express, MindWare, SmileMakers, Morris Costumes and halloweenexpress.com.

EOE