Sales and Marketing – Director of Sales-Asia

Job Type: Location Type: On-site

 

LEGACY is a core value that Halekulani lives by to celebrate our cultural history. For over 100 years, the hotel has welcomed visitors to Waikiki Beach, sharing our gracious hospitality, impeccable service, and unparalleled cuisine. Halekulani and Halepuna Waikiki employees live the legacy through the “art of service.”

POSITION SUMMARY

The Director of Asia Sales and Marketing is responsible for developing and executing strategic sales initiatives targeting key Asian markets, including Japan, Korea, China, and other emerging segments for the Halekulani and Halepuna hotels. This role drives revenue through strategic partnerships, direct sales efforts, market-specific campaigns, and brand positioning across all Asian segments, ensuring alignment with the hotel’s luxury standards and overall business goals.

ESSENTIAL FUNCTIONS & RESPONSIBILITIES

• Develops and implements comprehensive sales and marketing strategies and goals to grow market share and revenue from Asian inbound travel, particularly leisure, group, and wholesale segments. This includes but is not limited to: Digital and e-marketing and social media strategies, website and web portals, partnership programs, print collateral and public relations.

• Establishes and maintains strong business relationships with key accounts, travel agencies, wholesalers, tour operators, industry influencers, media, cultural partners and key community and strategic partners for continued maximized brand exposure.

• Collaborates with global sales offices, destination management companies, and tourism boards to promote the hotels throughout Asia. Serves as the hotel’s brand ambassador for the Asia market, attending sales missions, trade shows, industry meetings and networking events as required.

• Maintains effective awareness and networking of hospitality industry sales & marketing-related activities, trends, conditions, resources, and opportunities. Monitors and analyzes market trends, competitor activities, and customer insights to adjust strategies and remain competitive. Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.

• Determines agencies and suppliers of record and negotiates contract terms and conditions for major sales and marketing-related services.

• Oversees and supports the continued development and evolution of database-related programs relative to the overall Marketing platform (CRM and E-marketing) in order to provide marketing vision and best practices for both the company and hotels.

• Supports the sales team in conducting regular sales calls, hotel site inspections and familiarization tours with Asian travel partners, both on-island and in-market.

• Maintains proactive communications with the Leadership Committee and Corporate executives on current and long-range strategic planning. Provides assessments and regular updates on long-term sales and marketing plans with respect to progress, successes, challenges and outstanding goals and deliverables.

• Provides leadership, mentorship, training, and career development to team members supporting the Asia sales function. Fosters a positive, high-performing culture with a focus on service excellence, accountability and continuous improvement. Ensure goals for each individual is set and meets regularly to ensure progress.

• Develops and manages the Asia sales and marketing budget, forecasting expenses and return on investment (ROI). Supports the Rooms Revenue budget strategy and execution for the Asia market to accomplish hotel and sales goals and oversight of rate yield management.

• Oversees the creative development and translation services related to marketing collateral, advertising, and communications tailored to Asian audiences.

• Maintains essential data and records required for the preparation of monthly statistical reports documenting sales and marketing results.

• Performs all other duties as may be required or assigned.

SUPERVISORY REQUIREMENTS

Reports To: General Manager

Supervises: Sr. Sales Manager Asia, Sales Manager Asia, Sales & Marketing Coordinator Asia

EDUCATION/EXPERIENCE

1. High school diploma or equivalent vocational training certificate.
2. College-level studies/degree(s) in General Business, Sales and Marketing or Communications preferred.
3. Minimum five (5) years experience of progressively responsible experience in hotel Sales and Marketing functions (i.e. research, advertising, public relations, marketing).
4. Any combination of education and experience which would provide the necessary knowledge, skills, and abilities to meet the minimum qualifications to perform the essential functions of this position.
5. Valid driver’s license and satisfactory driving record.

KNOWLEDGE, SKILLS, & ABILITIES

1. Fluent in written and spoken Japanese and English.
2. Chinese or Korean speaking preferred but not required.
3. Goal-driven, inclusive, highly communicative and motivational management style. Impeccable attitude and presentation, engaging, trustworthy and persuasive personality. Professional demeanor & appearance.
4. Superior written and oral communications skills
5. Strong financial skills relative to budget planning and management
6. Strong leadership skills, ability to plan, execute and multi-task various projects and events. Detail oriented and organized. Team-oriented player.
7. Excellent customer service and people skills. Ability to anticipate guest needs; respond promptly and acknowledge all guests.
8. Must have an understanding of sales & marketing/economic trends in the tourism/travel industry.
9. Practical knowledge and experience with CRM systems.
10. Working knowledge of computer operations and software (MS Word, MS Outlook, Excel, MS Office, and PowerPoint).

MENTAL DEMANDS

1. Must be able to exercise discretion and independent judgement. Must be results-oriented.
2. Wide degree of creativity, innovation, flexibility and ability to adapt to change is needed.
3. Requires the ability to read and perform mathematical calculations.
4. Must be able to perform under stressful conditions while maintaining a courteous and professional demeanor.
5. Must be able to work collaboratively with other team members.
6. Must be able to work without daily supervision.

PHYSICAL DEMANDS

Activity

Over 2/3 of the time

About 2/3 of the time

About 1/3 of the time

Less than 1/3 of the time

Seldom or Never

Sitting

X

Climbing

X

Stooping, kneeling, crouching and/or crawling

X

Standing

X

Walking

X

Handling or fingering

X

Eye-hand-foot coordination

X

Use of vision

X

Activity

Less than 25 lbs

25 to 50 lbs.

More than 50 lbs.

Pushing

X

Pulling

X

Lifting

X

Carrying

X

COMMUNICATION DEMANDS

Activity

Over 2/3 of the time

About 2/3 of the time

About 1/3 of the time

Less than 1/3 of the time

Never

Talking (in-person) to co-workers

X

Talking (in-person) to business associates (i.e. outside contractors, vendors, etc.)

X

Talking (in-person) to the public (including guests)

X

Talking on the telephone and/or video conferencing

X

Written communication to co-workers

X

Written communication to business associates (i.e. outside contractors, vendors, etc.)

X

Written communication to the public (including guests)

X

Supervising employees or monitoring services provided by outside consultants, vendors and suppliers

X

Responding to written or verbal requests from co-workers

X

Responding to written or verbal requests from business associates (i.e. outside contractors, vendors, etc.)

X

Responding to written or verbal requests from the public (including guests)

X

Training and/or giving verbal instructions

X

Training and/or giving written instructions

X

Receiving verbal instructions

X

Receiving written instructions

X

Reading

X

Visiting and/or working at other work sites

X

WORK ENVIRONMENT

1. Primarily work indoors in an air-conditioned environment.
2. Frequently interacts with people, including vendors, guests, employees, staff, and corporate representatives.
3. Frequent travel required outside of hotel for business-related activities to include local, outer island, domestic, and international.
4. Flexible work hours required.
5. Works with minimal supervision.

MATERIAL OR EQUIPMENT DIRECTLY USED

Uses a laptop or personal computer, cellular phone, and other office machines and equipment such as a calculator, telephone, copy machine, fax machine, other equipment as required, and various office supplies and writing instruments to carry out duties.

NOTES

This job description is not intended to list every task an employee may be expected to perform. Employees may be asked to carry out additional duties and follow other job-related instructions as directed by management. This document does not constitute an employment contract of any kind. Employment remains “at will,” meaning either the employee or the company may end the employment relationship at any time, with or without cause or notice. The company reserves the right to modify or update this job description as needed to reflect organizational requirements.

Hotels and Resorts of Halekulani is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.