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Company: 33 USA Inc.

Position Summary

The Publicity Lead is a client-facing role responsible for assisting in the planning and executing dynamic publicity coverage and campaigns for entertainment productions. This includes strategy development for multiple entertainment productions concurrently, building national and regional media lists and securing media coverage for the production. The role will collaborate as necessary with the Public Relations Manager to support the production’s public relations initiatives. The position will report to the Public Relations Manager, and may occasionally report to the CEO of the company.


Essential Job Functions & Responsibilities:

Client Proposals:
– Development of client proposals for publicity coverage and campaigns

– Collaborate with the Public Relations Manager to create effective and persuasive proposals

– Ensure proposals meet client needs and goals

Strategy & Campaign Planning:

– Collaborate internally and externally to create effective, result-driven publicity strategies for entertainment productions

– Plan and execute publicity campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals

Submission Plan Development & Implementation:– Develop submission plans for publicity campaigns and implement them

– Understand and execute social publicity tactics on behalf of clients

– Identify media influencers to use on behalf of clients

– Ensure submission plans are executed efficiently and effectively

Content Development:
– Writing compelling press materials, pitch letters, and promotional copy

– Responsible for writing press releases and pitches


– Pitch and secure media results for clients on a daily basis

– Present reports to clients and communicate results in a clear and effective manner

Other Common Job Functions

– Build and maintain positive and engaging relationships with media (print, broadcast, online, blogs, consumer, mainstream, urban, tech and trade press)

– Work collaboratively with team members to develop marketing strategies that align with the company’s purpose, mission and vision

– Maintain a high level of professionalism when interacting with clients, colleagues, and stakeholders

– Continuously strive for personal and professional growth, keeping up-to-date with industry trends and developments

– Strive to create a society overflowing with joy and excitement as part of the company’s purpose, mission and vision

– Has a proactive attitude towards creating connections among diverse cultures, languages, and digital platforms

Education and Experience Requirements:


– Bachelor’s Degree in Public Relations, Communications, or related field Minimum 3 years experience at an agency with direct client interaction

– Strong media relationships in entertainment, trade and culture writers

– Detail-oriented, highly organized and the ability to easily multi-task in a fast-paced environment

– Knowledge of current trends, lifestyle brands, cultural initiatives, digital and industry influencers to incorporate into media strategies

– Forward-thinker, who is constantly looking for new ways to promote and enhance client campaigns

– Strong writing skills as well as excellent verbal and interpersonal skills

– Strong knowledge of the PR field including experience in media relations, press campaign development, and execution of creative and strategic communications plans.

– Existing relationships with media, including both traditional and non-traditional outlets, including niche blogs and influencers

– Likes and is familiar with Japanese Anime/Manga

– Computer Proficiency: Office, PowerPoint, Outlook and Internet


– Ability to speak and read Japanese

Desired Skills and Abilities:

– Excellent verbal and written communication skills

– Ability to work collaboratively in a team environment

– Strong analytical and problem-solving skills

– Ability to multitask and prioritize tasks in a fast-paced environment

– Passion for entertainment and pop culture, including film, TV, and video games


A number of programs cover all employees in the manner prescribed by law. Additionally, 33 USA Inc. provides several Company-designated benefit programs.

  • Health Care Plan (Medical, Dental & Vision)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Family Leave (Maternity, Paternity)
  • Work From Home
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