Social Media Marketing Associate (Japanese speaking)

Job Type: Location Type: On-site

 

About Fora

Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We’re a next-generation platform that provides a comprehensive, business-in-a-box solution-combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships-all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you’re a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.

At the heart of Fora is our mission: to enable 100,000 entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.

Our platform combines innovative technology with the human touch, offering:

• Best-in-class training programs to help agents develop expert knowledge, no matter their starting point.
• A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.
• Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.
• Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings.

Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 100+ full-time employees based in downtown New York City. We are proud to be backed by an incredible group of investors, including Forerunner Ventures, Insight Partners, and Heartcore Capital, whose support underscores our commitment to building a platform that not only revolutionizes the travel industry but also creates meaningful opportunities for individuals everywhere.

Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team – people who are excited about transforming the travel space and helping us scale our vision globally.

About The Role

We’re looking for a creative, organized, and Japan-obsessed Social Media Coordinator to bring our Japan travel experiences to life online. In this role, you’ll lead day-to-day content creation and social media management for our Japan tour business, building a vibrant, engaging brand presence that inspires travelers to explore Japan with us. The ideal candidate is a phenomenal storyteller with a strong sense of visual style, cultural sensitivity, and editorial instinct. You should be deeply curious about Japanese destinations and culture, and excited to create content that blends inspiration with information. This is a highly creative role with plenty of room for experimentation and ownership-and an opportunity to shape how our audience dreams, plans, and books trips to Japan.
Key Responsibilities

• Create original content across platforms that showcases our Japan tours, destinations, and experiences.
• Produce short-form video, photography, and graphics to support organic and paid campaigns.
• Repurpose itineraries, partner assets, and travel insights into compelling, platform-native content.
• Work closely with creators and travel suppliers in Japan to create exceptional content
• Build and manage content calendars with a Japan-focused lens
• Analyze engagement, trends and analytical data to optimize performance and inform future content.
• Identify creator/influencer opportunities to grow our Japan community and UGC pipeline.
• Collaborate with editorial, SEO, and performance marketing to align social content with broader campaigns.
• Tailor messaging and formats to each platform while maintaining brand voice and visual identity

Requirements

• 1+ years of experience in social media, content creation, or digital marketing-ideally in travel, hospitality, or lifestyle
• Deep personal interest in Japan-whether through travel, language, culture, or design
• Strong visual sensibility and creative instincts for content that performs well on social
• Experience with Canva, Adobe Creative Suite, CapCut, or similar creative tools
• Excellent written and verbal communication skills
• Highly organized and comfortable managing multiple projects at once
• Familiar with scheduling platforms and analytics dashboards
• Japanese language fluency
• Video editing skills, on-camera experience, or a personal content portfolio

Compensation

Compensation range for this role is $65k-$70k + equity. Other benefits include:

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan including company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.

Our Values

We’re forging our own path

Fora has always been about driving change within the industry. We’re not interested in maintaining the status quo.

We’re stronger together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.

We’re here to serve

We operate in service of our community and believe that when they’re empowered to focus on what they do best, we all win. It’s why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.

We mean business

Fora is equal parts fun, meaningful work and serious travel business. We’re unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It’s a better equation for the future of our industry.

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WORK AUTHORIZATION

You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran’s status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.