Sr. Manager, Product Merchandising

Location Type: Hybrid

Industry:

Company: SEGA OF AMERICA INC

Job Details

Job Location
Burbank Office – Burbank, CA

Position Type
Full Time

Salary Range
$110,000.00 – $145,000.00 Salary

Description

Hybrid Work Model

Job Summary:

The Sr. Manager, Product Merchandising will serve as the primary liaison between Sega Japan and key partners, overseeing product merchandising strategies and execution in the North American market. This role will take the lead in planning and managing events and pop-up shops, ensuring alignment with Sega’s Americas and European branding and merchandising goals.

Duties and Responsibilities:

Merchandising Strategy & Execution

• Develop and implement effective merchandising plans based on market trends, consumer insights, and competitive analysis.
• Collaborate with Sega Japan to coordinate product lineups and promotional strategies.

Event & Pop-up Shop Planning & Management

• Lead the planning, execution, and evaluation of events and pop-up shops to enhance brand awareness and drive sales.
• Oversee all aspects of event execution, including logistics, vendor coordination, and promotional activities.

Partnership Development & Management

• Establish and maintain strong relationships with domestic and international licensees and retail partners.
• Identify and negotiate new partnership opportunities to expand Sega’s product merchandising presence.

Product Development & Approval Process

• Supervise product design, development, and promotional approvals, ensuring alignment with brand guidelines and market needs.
• Work closely with Sega Japan and internal teams to maintain product quality and consistency.

Market Research & Analysis

• Conduct ongoing research on market trends, consumer preferences, and competitive landscapes to inform decision-making.
• Analyze sales data and consumer feedback to identify areas for improvement in product strategies and marketing efforts.

Working In-office

• This an essential function of this position. This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork. In-office attendance is required for the following reasons:
• For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, which includes meetings to review work product, deadlines, and status.
• To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams.
• To enhance the sharing of information necessary to effective job performance and product creation.
• To enhance understanding of our stakeholders’ work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes.

Work Conditions

• Ability to travel domestically and internationally as required.
• Flexible working hours to accommodate collaboration with Japan-based teams.

Other Duties as Assigned

Qualifications

Qualifications and Skills:

• Minimum of 5 years of experience in merchandising, licensing, or a related field.
• Proven track record in event planning and execution.
• Deep understanding of Japanese business culture and market dynamics.
• Strong project management and organizational skills.
• Analytical mindset with strong problem-solving abilities.
• Excellent teamwork and leadership skills.
• Bachelor’s degree in Marketing, Business, or a related field.
• A Master’s degree is a plus.

Qualifications Plus:

• Business-level fluency in both English and Japanese (written and spoken) a plus.
• Experience in the entertainment industry, particularly in the video game sector.
• Background in international licensing or merchandising.
• Knowledge of digital marketing and e-commerce.